BE KNOWN FOR ONLY DOING ONE THING…

Today, I want to talk to you about why you should always try to focus your efforts and be known for only doing one thing wherever you can.

We often hear people say that you should not spread yourself too thin, but instead only focus on doing one thing well, rather than just doing more things generally.

Unfortunately, I have noticed that when you try to do too many things, you dilute your energy and expertise. Over the years, I've also learned that mastery comes from depth, not breadth. By focusing on just one, or two things at most, you build yourself a reputation that people remember and trust.

Think about it: would you rather be mediocre at doing 10 things, or be known for being exceptional at one or two?Remember that your time and mental capacity are finite resources. When you concentrate your efforts, you then don’t just improve incrementally; you compound your skills exponentially over time.

The world also rewards specialists who can go deep. When people think of a specific problem, you want to be the first name that comes to their mind. That only happens when you're known for doing something specific, not doing everything.

Here are some examples from the present or recent past:

- Steve Jobs famously returned to take over the helm of Apple, which was in a bad way in the late 1990s. He immediately cut Apple's product line from dozens to just four core products. It was this laser focus that saved the company and later led to revolutionary innovations like the iPhone and iPod.

- It is well known that J.K. Rowling concentrated solely on writing about Harry Potter for many years, perfecting that one story well. Her dedication to that single vision eventually created a global phenomenon worth billions, rather than her writing multiple forgettable books. ​ - It is said that James Dyson spent more than 15 years creating over 5,127 prototypes, focusing on producing the Dyson vacuum cleaner. He also concentrated on just one thing: better suction technology. It was his obsession with this one problem that ultimately made Dyson a household name and led to further innovative products.

However, focusing on only one thing can also be risky. Things change and evolve, and any niche you have might become obsolete. This is where diversification provides security; if one area fails, you then have others to fall back on. However, some people also argue that multiple skills create unique combinations that set you apart and various interests lets you stay adaptable and innovative.

So, today, try to identify your one, (or at most two), core strengths and commit to them fully. In this way, you will cut away distractions that dilute your impact, building depth, instead of breadth, allowing your expertise to speak for itself. Remember, you should only be doing one thing!