B2B Social Growth: Presented By Tribal Impact Podcast Por Tribal Impact arte de portada

B2B Social Growth: Presented By Tribal Impact

B2B Social Growth: Presented By Tribal Impact

De: Tribal Impact
Escúchala gratis

Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.

Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.

Join Sarah Goodall and Justyna Brownbridge from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.

© 2026 B2B Social Growth: Presented By Tribal Impact Economía Marketing Marketing y Ventas
Episodios
  • LinkedIn and AI Visibility with Brooke Weller from LinkedIn

    LinkedIn and AI Visibility with Brooke Weller from LinkedIn
    Mar 25 2026

    LinkedIn has become the #1 most-cited domain in professional AI queries. Which means that if your brand isn't showing up on LinkedIn, it's likely invisible when AI answers your buyers' questions too.

    Tribal Impact's Justyna Brownbridge sits down with Brooke Weller, AI Search Consultant at LinkedIn, to unpack what LinkedIn learned when they tested their own AI visibility across four pillars (owned, social, earned and paid content) and then dig into what their data reveals about leveraging your LinkedIn presence.

    In this session, you'll learn:

    • Why original, educational content drives the majority of AI citations.
    • Why individual authors with credibility are outperforming company pages.
    • Why consistency beats virality when it comes to AI pick-up.
    Más Menos
    41 m
  • What it really takes to activate employees on social media with Elena Ivanova

    What it really takes to activate employees on social media with Elena Ivanova
    Feb 10 2026

    If your brand trust stops at the corporate feed, you’re missing the real starting line: your people.

    Join Justyna Brownbridge, Tribal Impact, for a live conversation with Elena Ivanova, a seasoned Marketing & Communications leader, to uncover what it actually takes to activate employees on social media and turn internal voices into external trust.

    In this session, you’ll learn:

    • The practical steps and signals of readiness (culture, training, data and tech) that let employee advocacy take root.
    • How organic, paid and leadership visibility work together to amplify authentic employee storytelling and build brand trust.
    • Where to invest first when you scale: the priorities (people, processes, measurement) that deliver the fastest, most defensible ROI when rolling out employee activation.

    Perfect for social media leaders, internal comms, HR, and executives who want their people to be the most trusted voice of the brand.
    Más Menos
    47 m
  • Building trust for IT brands with Chris Kim from Palo Alto Networks

    Building trust for IT brands with Chris Kim from Palo Alto Networks
    Jan 29 2026

    Join us for a live conversation with Chris Kim, a seasoned social media strategist who has helped shape the digital presence of IT leaders like Palo Alto Networks, Airtable, ServiceNow, Workday, and Microsoft.

    In this session, we cover:

    • How IT organisations can build genuine trust from the inside out.
    • Practical tips and real-world examples tailored for the tech landscape.
    • They key to blending employee advocacy with executive social presence to shape strong brands powered by people.
    Más Menos
    47 m
Todavía no hay opiniones