B2B Marketing and SaaS Growth Strategy with Sid Barath

On this week’s show, Max interviews founder of Broca and expert B2B marketer and SaaS growth strategist, Sid Barath, covering topics such as:

What companies are doing in light of COVID [02:20]

Where SaaS budgets are going with marketing cuts [04:53]

Obvious products vs. non-obvious products [06:06]

Changes company messaging during COVID [10:52]

How companies can help their customers [12:10]

Attracting customers with value and empathy vs. manipulation and fear [13:54]

Lower CPCs [17:38]

Opportunities for long-term growth [20:45]