B2B Marketing Shifts: AI Disruptions, Agency Realities & Content Resets

In the first episode of our newly revamped Get Real podcast, co-hosts (and longtime agency leaders) Cari Baldwin and Dana Harder share what’s new for the show and what’s changing in their world. No guests, no fluff—just two marketers talking candidly about AI’s impact on content strategy, the ups and downs of remote work, and why personal growth matters as much as business growth.

From vision boards and world travel to getting real about networking, they open up about how they’re approaching 2025—and why now is the time to rethink how you connect, create, and lead.

What You’ll Learn:

• How AI is reshaping content strategy and search visibility for B2B marketers
• Why remote work changes company culture (and what that means for clients)
• The importance of getting back to in-person networking
• How to balance big business goals with personal wins
• A behind-the-scenes look at what’s ahead for Get Real