Beauty fades. Fortunes vanish. But style—the kind old money has mastered—is eternal. In this week’s episode of Awkward Etiquette with Kiki Astor, we unravel the old money secret to staying unforgettable long after the roses wilt and the cheekbones soften. From patched Barbour jackets to grande dames in caftans, from Brooke Astor’s birthday notes to Diana Vreeland’s “garden in hell” apartment, this episode explores how true style outlasts both beauty and wealth.

We’ll meet the archetypes of age and authority—the Dowager, the Grande Dame, the Patriarch, the Patron, the Spinster Aunt, and more—each a living proof that permanence comes not from youth, but from cultivating eccentricity, rituals, and presence. Along the way, you’ll discover why old money never throws anything away, how to turn quirks into calling cards, and the simple rituals you can borrow to make yourself unforgettable in a disposable age.

If you’ve ever wondered why the old money aesthetic keeps trending—or how to build a style that even time can’t erase—this is the episode for you.

What makes a home look quietly elegant… and what makes it look like a Cheesecake Factory in disguise? In this episode, Kiki Astor breaks down the common, supposedly “old money” decorating elements that actually cheapen a house when done wrong.

From blinding white exteriors and shiny DIY lacquer walls to overdone marble countertops in modern farmhouse McMansions and Greek columns that aim to make a 60's ranch-style home look like a neo-Palladian estate but instead fall painfully flat, Kiki explains why these popular choices fail — and how true old money interiors whisper rather than scream. Drawing on the lessons of icons like Billy Baldwin, Tony Duquette, Bunny Mellon, Nina Campbell, and Ralph Lauren, she reveals the timeless principles of proportion, context, and patience that create authentic elegance. But don't worry if your home was built in this decade rather than inherited from Gilded Age great-grandparents, we have some savvy budget-minded tricks in this episode that will surprise you- and even some shocking hacks that you won't believe.

Expect sharp insights, a few scandalous design confessions, and plenty of cheeky etiquette along the way, including working with a friend who is a decorator. Whether you’re dreaming of old money style, redecorating on a budget, or just curious about the fine line between tasteful and tacky, this episode is your field guide to avoiding the most common “new money” décor mistakes.