Avoiding the innovation trap

In this episode, Adam & Rhi break down the real impact of focusing too much on technology - backed by research and real-world examples. He explains how strong storytelling, smart positioning, and clear communication help solve the greatest business challenges - especially in innovation-driven industries.

You'll hear practical ways to build a case for brand investment, from auditing your communications to using external perspectives to influence decision-makers. If you’re looking to make brand a business priority, this conversation is packed with insights you can use.