AutoShow Insights: Rebates, Competition and Choice

We rounded up highlights following conversations with representatives from Volvo, Ford and Stellantis from the 2026 Canadian International AutoShow in Toronto. During Media Day, Matt Girgis from Volvo Canada explores about the importance of government incentives, how much they’ll actually help and what impact Chinese EVs can have on the market, Said Deep from Ford tells us how Ford is making an effort to bring what was traditionally aftermarket business over to the dealer side of things and Brad Horn from Stellantis dove into the importance of customer choice when bringing vehicles to market.

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