In this episode, we’re joining Brenna McGowan while we're diving into one of the most underused and ridiculously effective methods in the world of persuasion...

It's something she calls, "Anticipation Marketing."

This isn't hype. It’s not “funnel hacks.” And it’s definitely not the usual high-pressure, arm-twisting nonsense.

Anticipation Marketing works because it taps into something deeper - something wired into every one of us:

👉 The thrill of the wait
👉 The desire to be first
👉 The fear of missing out
👉 And the emotional build-up before something truly worth having...

It’s about amplifying desire without even mentioning a price. It’s about creating scarcity without sounding like a manipulative carnival barker.

It’s subtle. It’s strategic. And it’s deadly effective when done right.

We’ll break down how you can:

✔️ Warm up your audience before a single offer is made

✔️ Build anticipation that turns interest into obsession

✔️ Use story, rhythm, and timing to guide people straight to the sale... without pushing it

✔️ And create demand where there was none (just like the top marketers do)

All of this without sounding salesy, desperate, or needy.

Whether you’re a freelancer, business owner, or marketer who’s tired of chasing leads and wants to pull them in instead, this episode will change how you sell... forever.

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Some of the most successful copywriters (and marketers) around the globe have one thing in common:

They’ve been through hell and back.

They’ve either….

Been continuously rejected

Failed hard at one point (in their personal or professional lives)

Many spent weeks, months, even YEARS questioning if they’d ever “make it”

But instead of throwing in the towel…

A) They kept pushing forward. They learned from every failure.

B) They developed the hard-earned mindset that eventually turned every loss into fuel for their fire - fuel for their next big win.

C) Because marketing and copywriting? Sometimes, it’s A LOT more mental than most people realize.

I sat down with Pauline Longdon, a respected Copy Chief who earned her stripes many years ago, while working alongside some of the best in the game.

And what we talked about?

Well, if you want to start thinking, writing, and SELLING like an elite copywriter…

Whether you’re marketing your own products, for clients, or BOTH…

Then you’d be hard-pressed to miss this.

Here’s a taste of what you’ll get inside this interview:

✅ The “Invisible Mental Edge” of the Highest-Paid Copywriters – Most freelancers obsess over templates and tricks… but pros tweak their approach first so they can get paid 10X more for the same amount of work

✅ The Single Biggest Mistake Killing Your Conversions – If you’re obsessed with conventional “copywriting wisdom,” chances are you’re unknowingly turning buyers away. Here’s what to do instead

✅ The Psychology of Buyers That Forces Them to Say ‘Yes’ – Why some words effortlessly persuade, while others repel customers… and how to tap into little-known “irresistibility triggers” hidden in human nature.

✅ Why “Decent” Copy Gets You Nowhere (And What Actually Works in 2025, 2027, 2030 and beyond) – If your copy is “just good enough,” you’re already losing. Find out what separates forgettable freelancers from the industry’s best-paid pros.

It’s the kind of insider knowledge you only get from people who are actually in the trenches, writing the kind of copy that makes millions.
By the way…

This interview won’t cost you a dime… but the insights inside? Worth their weight in gold.

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

If you’re tired of dabbling in freelancing and ready to think, market, and write like the top-paid pros - then Part II of my Private Freelancing Playbook is what you've been needing.

In this episode, we'll build upon the shortcuts and mindset shifts you've discovered in Part I. Plus, you'll gain the foundational clarity you'll need to understand how to craft homerun promos with skills like:

- The art of turning a “big idea” into a high-powered psychological conversion “trigger” which can add an extra $50,000 to $100,0000 to your bottom-line freelancing income.

- The 3-step process for writing high-converting headlines your audience can't ignore.

- The ONE unlikely copywriting pitfall that will make sure you stay stuck with mediocre results instead of tangible improvements.

- The 3-phase roadmap for building a 6-figure freelancing career within 12 months. (or less)

And more.

Listen in on the final installment of this two-part training series as I personally unveil freelancing “tricks of the trade” that can help you take your game to the next level, and begin mastering the skills that top freelancers use every day...

______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.