Authenticity in Employer Branding with Grant Thornton

In this episode, our guest Emil Stighäll, head of employer branding at Grant Thornton Sweden, together with our host Claes Peyron, share insights on the importance of authenticity in employer branding. Together, they discuss how content and culture should genuinely reflect the organization, based on insights from employer branding specialists.

They also emphasize the importance of measuring quality of hire, as it directly impacts the firm's business performance and profitability. With recommendations of focusing on data and measurement, aligning HR goals with business KPIs, and maintaining authenticity and real connections with students through a balanced approach of physical events and social media presence.

What are the key takeaways and lesson learned for being authentic in your Employer Branding efforts?

Tune in to this episode to gain insights on authentic employer branding with Universum and Grant Thornton!

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