Authenticity Isn’t a Buzzword, It’s a Business Model
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Authenticity Isn’t a Buzzword, It’s a Business Model
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What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real?
In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder.
Listen For
6:44 Authenticity: Real or Just a Buzzword?
9:43 The Empathy Wake-Up Call for PR Pros”
10:59 Pitching as Love Letters, Not Spam
12:00 Tink’s Radical No-AI Policy
18:34 Why PR Has a Reputation Problem
21:53 Answer to Last Episode’s Question From Guest Bradley Davis
Guest: Lauren Passell, Tink Media
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