There is growing concern around the post-service health of veterans and first responders as it’s easy to fall into destructive patterns when liberated from the forced discipline of being in active duty. Today we are joined by John New, an Army veteran and serial entrepreneur who’s made it his life’s purpose to help curate healthier life habits for former service members.

We begin with John’s background as he explains who he is, and what he does before learning about CYTO (previously The Hub), and what the organization hopes to achieve. Then, we compare remote work to in-office obligations, the ins and outs of the 98 Octane veteran program, how to avoid falling victim to consumer marketing, and how to connect with John and his work.

To end, our guest details the leadership lessons that have stuck with him in his career, the books he’d recommend in a heartbeat, why he’d love to have dinner with Mother Theresa, and his final words of encouragement for starting a group of healthy-living individuals.

Key Points From This Episode:

• John New describes who he is, what he does, and how he got into the work he does today.

• Understanding what happened to The Hub and why it downsized and rebranded to CYTO.

• The ins and outs of WorkMerk.

• Unpacking the 98 Octane movement that helps veterans and first responders live healthier lives.

• How to get involved with 98 Octane and John’s mission.

• John’s advice for building a cohort centered on healthier living.

Quotes:

“At times, [I have] an abnormally high appetite for risk.” — John New

“My life’s calling is a movement to help a million fellow veterans and first responders live healthier lives.” — John New

“You need to be committed. If you’re not committed, just don’t start.” — John New

“Kill all fears, man. Fear is a tool of the devil. Fear of loss of love; life; health; money – kill them [or else] they’ll paralyze you.” — John New

Links Mentioned in Today’s Episode:

John New on LinkedIn

WorkMerk

98 Octane

CYTO | PHL

Josh McCallen on LinkedIn

Alex Archawski on LinkedIn

Veteran Shark Tank

Master of One

Napoleon Hill - Mastermind Principle

Dr. Peter Attia

Dr. Andrew Huberman

The Checklist Manifesto

Mere Humanity

Be the Sun, Not the Salt

Grow Rich! With Peace of Mind

Dr. Kenneth Hartman

Leadership Blueprints Podcast

MCFA

MCFA Careers

BJ Kraemer on LinkedIn