Authentic, Honest, Viral: Inside @It’s the Rosenthals

In this episode, Lauren Moraski talks with Robin and Emma Rosenthal about how their honest and often hilarious approach to grief turned everyday family moments into meaningful content that resonates with millions. They share the story behind their unexpected rise on TikTok, reflect on how creativity helped them heal after loss, and discuss the community that has formed around their blend of humor, vulnerability, and heart. It is a conversation about resilience, connection, and finding light in places you never expected.