Australasia in Focus: Lauren McAlpine Highlights Market Potential Ahead of Africa Showcase 2025

In this episode, we explore the Australasian market as an emerging strong key Source market for African destinations. A market Expert and Co-Director of Luxury Travel Marketing Lauren McAlpine beliefs the Africa showcase platform is opening new frontiers for African destination management companies (DMCs) as the continent expands its tourism footprint into Australasia. She takes a deep dive into this high value market.

Luxury Travel Marketing (LTM) is a boutique representation agency based in Australia, specialising in sales and marketing for luxury and experiential travel brands across Africa as well as the rest of the world. With a long-standing commitment to promoting Africa's most inspiring travel experiences—from high-end safari operators, luxury trains and remote lodges to conservation-led tourism initiatives—LTM connects African suppliers with the Australian and New Zealand trade. As long-time facilitators of Africa Showcase in Australia, LTM plays a key role in driving awareness, education, and fostering meaningful trade engagement across the region’s dynamic travel sector.