• Ep. #77: Audience-as-an-Asset, The Truth About Content Marketing & Building Media Properties

  • Apr 26 2023
  • Duración: 3 m
  • Podcast
Ep. #77: Audience-as-an-Asset, The Truth About Content Marketing & Building Media Properties Por arte de portada

Ep. #77: Audience-as-an-Asset, The Truth About Content Marketing & Building Media Properties

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  • Resumen

  • Most large organizations don't understand what content marketing really is, or what it's meant to do. Content marketing is consistent, committed creation and dissemination of value-additive content that is separate and discrete from the products and services you offer with the purpose of cultivating a large, loyal audience. The audience then becomes a standalone asset that you can monetize via a number of ways down the road. I also explain why you need to be focused on building a media property that can compete with Netflix, YouTube or Prime Video.


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    📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR

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    🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5

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    🎧 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: http://neocore.co/?page_id=135

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    💼 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗢𝗡 𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡: https://www.linkedin.com/in/mjbecker/

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    » 𝘗𝘭𝘦𝘢𝘴𝘦 𝘴𝘩𝘢𝘳𝘦, 𝘳𝘢𝘵𝘦 & 𝘳𝘦𝘷𝘪𝘦𝘸 𝘪𝘧 𝘺𝘰𝘶 𝘧𝘰𝘶𝘯𝘥 𝘷𝘢𝘭𝘶𝘦 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘦𝘱𝘪𝘴𝘰𝘥𝘦 «


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