Attention and Memory, a session with Prof. Richard Silberstein

In this podcast, we talk with Prof. Richard Silberstein. He is the founder and Chairman of Neuro-Insight, a consumer neuroscience company. Richard has had a long and distinguished career at the Swinburne University of Technology, spanning forty years of service. He is one of the founding fathers of the Neuromarketing industry. In this episode we talk about his neuromarketing experience and the role of memory in attention.