Every association is striving to ad greater value to suppliers and partners to create new or increased revenue from sponsorships. For many, this is a challenge. Don't miss this episode as Tom and Dave interview Bruce Rosenthol on the keys to driving non dues revenue through sponsorships and partnerships. Bruce unveils the creative ideas he unpacks in his new book on this very topic. Listen in and learn...

In this episode, Tom and Dave have an in depth and engaging discussion with Robert Barnes, CEO of Betty AI on how forward thinking associations are capitalizing on AI to build value, engagement and connection in their associations. This is a must listen episode. Listen in...

In this episode, Tom and Dave have an engaging conversation with Meredith Ellison, Executive Director of the Association for the Advancement of Artificial Intelligence. Tom, Dave and Meredith unpack where AI is headed, how it is impacting associations and their members and the possibilities surrounding AI. Listen in...

With the labor shortage being every association's #1 challenge for their members, education and training is the #1 need for members. Training drives productivity, efficiencies, lessens error rates and empowers employees to make good decisions in their job duties. In this episode, Tom and Dave interview Wade Tetsuka, President of UST and Founder of the Presidential Forum on the power and value of education and training in association business model.

As member needs and wants keep changing, so does membership models. Don't miss this episode as Tom and Dave interview Pat White and Nealy Wheat on the new Freemium membership model with the American Society of NonDestructive Testing.

In this episode, Tom and Dave interview Matt Croson, President and CEO of the American Gear Manufacturers Association on how to build value and the future through vision, being bold and taking risk. Listen in...

In this engaging session, Tom and Dave interviewing Eric O'Connor, Chief Innovation Officer of the American Association of Nurse Anesthesiology and unpack the strength of building the future of association innovation through experimentation and teams in a 65,000 member association. Listen in....

Don't miss this dynamic conversation as Dave Will interviews Joanna Pineda, Chief Troublemaker and CEO of the Matrix Group. In this podcast Dave and Joanna breakdown the keys to the innovation in the digital age and how it connects to messaging, member value and engagement.