INTERVIEWING SOCIAL MEDIA MARKETING'S DAN PETERSON

In today's episode, I'm talking to Dan Peterson. Dan owns a social media marketing firm. We go through pretty much an entire history of social media starting from 2010 going up until present day. And I thought it to be a really fun educational topic.

EXPERTS DISCUSSING THE HISTORY OF SOCIAL MEDIA

Drake: Dan Peterson has been in social media for just shy of eleven years. Next month marks the anniversary of his first social media birthday. We'll talk about his experiences.

WHAT DID GROWING UP IN A FAMILY OF ENTREPRENEURS TEACH YOU

Growing up in a family of entrepreneurs taught him a lot about work ethic. His digital agency was designed to plug holes and to give entrepreneurs some kind of solution. Now, almost eleven years later, Flipswitch is a success.

THE CHALLENGES OF SMALL BUSINESS MARKETING

Marketing was one of the big holes that I noticed as I got older. Small business owners don't have infinite pockets, deep pockets for anything. I wanted it to be a thing where they're over the moon ecstatic that we're helping them. Just the other day, I got an email saying that's exactly why I do this.

HOW TO SELL SOCIAL MEDIA TO YOUR BUSINESS

A lot of small businesses don't have a good website. Having some kind of Google Analytics in place to track where this traffic is going. Bad websites are very prevalent nowadays. Have someone else check your website out from a third party friend or family member.

HOW TO MANAGE SOCIAL MEDIA EFFECTIVELY

Business owners started thinking that they could do their own social media and they could be really good at it. Now there's so many pages, so much to do. The best thing business owners can do for themselves is to educate themselves.

HOW TO USE SOCIAL MEDIA EFFECTIVELY IN THE 2020S

The whole game of social media really, it's all just attention and how fast or how much you can get your audience to pay attention to you. If you are unable to generate attention, then you've got nothing. One good takeaway is to reverse engineer what you're doing and look through the lens of your customer.

GO ORGANIC

Go organic as much as you can. If you go hyper local and you build an audience and nurture that audience at an organic level, you don't have to spend as much on ads. Make sure that you have a goal in mind for the ad, not just a boost, and show it to everybody.

FACEBOOK, INSTAGRAM, TIKTOK

All of these platforms are starting to merge their methods and their audiences. Instead of being social media, it's more interest based media. The transition from social to interest based is going to be a really interesting paradigm shift for brands and marketers.

SHORT FORM VIDEO HAS CHANGED THE WAY VIDEO PRODUCTION IS MADE

Short form video has changed the way video production actually happens. On a small scale, now we're starting to see a swing back from professional video. Five years from now it's going to be even more so where what is a professionally produced video?

HOW TO ATTRACT TALENT THROUGH SOCIAL MEDIA

With all these boomers retiring and the labor shortage intensifying, how am I putting out content to attract workers? Companies are going to have to attract talent based on their culture, leadership style, vibe. It's a really interesting time for employers and they better get their heads on straight.

THOUGHT LEADER REVOLUTION

In today's episode. I have Nicky Billou on with me. Nicky is host of the number one Thought Leader podcast in the world, thought Leader Revolution. He's talked to tons of experts and gotten their opinion on thought leadership. I think you're gonna like this one.

NICKY BILLOU ON BECOMING A THOUGHT LEADER

Nicky Billou is one of the foremost leaders in the world on becoming a thought leader. He was originally an immigrant from the Middle East, a Christian from Iran. He says freedom requires free expression and free enterprise to stay alive.

THOUGHT LEADERSHIP AND MARKETING

A thought leader is someone who's known for knowing something. When you become a thought leader, you're known for what you can do for others. You need to speak to how you solve problems for people and then you make a profit. AI's thinking is anything but original.

THINK LEADERS: THE ROLE THEY'LL HAVE

Being a thought leader is going to be very big, especially over the next decade. What's going to make you stand out is connection with the actual person who is either running the organization or who is your contact in the organization. You're going to have to go out of your comfort zone.

HOW TO DOUBLE YOUR BUSINESS IN A YEAR

Yeah. More than doubled his business three years in a row. And that is really what you need to do as a thought leader. Most of the things we buy are getting rid of some form of pain. When you're out there and gaining the thought leadership.

HOW TO USE PODCASTING TO GROW YOUR BUSINESS

Have you used podcasting to grow your business? Over a period of eight months, I generated well over $330,000 in revenue from being a guest on a show. There's a whole strategy involved in picking the right shows.

THE SOVEREIGN MAN

Sovereign Man: How has hosting the podcast and creating a show helped you? He says podcasting is predicted to grow from as a $1 billion industry last year to over 4 billion this year. If you don't know how to monetize a podcast, that can be a problem, he says.

PODCASTING: PERSONAL AND PROFESSIONAL DEVELOPMENT

You can't do it alone. You need to be mentored and coached. If you ever want to double your income in any given year, you have to triple your investment in personal and professional development. Successful people invest in themselves.

TONY ROBBINS: THE 4 TRAITS OF SUCCESS

There are four characteristics everybody has to have if they want to win in life or in business. Successful people are decisive. You need to be a disaster before you can be a master. How resourceful are you? How bad do you want change?

THE WEIGHT LOSS DEAL

Bob Greene was broke and needed money to see his sons. He offered a deal of a lifetime half price, but there was a catch. In six months, he made six figures. He paid them off early.

HOW BAD DO YOU WANT CHANGE?

How bad do you want change? I want to change badly. Are you part of Generation Soft? Are you one of these people who just dreams and doesn't do anything. If you want changes, you'll take action. And if you don't, you won't.

HOW TO CREATE A PERSONAL BRAND

You need to focus on serving others, not yourself. People who are not compelling are soft. You need to resign from Generation Soft and join Generation Hard. I got a whole program and process to show people how to create their thought leader brand.

ONE WOMAN'S FIGHT TO GET OUT OF THE BOOT

Five years ago, I was introduced to a woman who ran one of the world's largest personal and professional development firms. After a year or so, their visions of the future diverged and they clashed. Her board sided with him and kicked her out. Which one of your guests do you think was the most interesting?

HOW TO HELP A SINGLE WOMAN SAVE HER FAMILY

And it looked like we were going to break up and I was going to lose my precious, beautiful family. She said, you helped me save my family. That's the power of an authentic conversation. What's the best way to get in touch with you and connect with you?

• NOAH HEALY ON HOW CORE DISK WILL BUILD A BETTER COMM

  In today's episode, we talk to Noah Healy, founder of Core Disk. Core Disk is trying to build a better commodities market. Markets are actually artificial intelligence machines that are centuries old. The commodities market right now with supply chain constraints.

  INTERVIEW WITH CORE DISK'S FOUNDER

  We've got Noah Healy, and he's the founder at Core Disk. When we got connected, I saw a professional algorithm developer and mathematician. Thanks for having me here.

  HOW ALGORITHMS GOT TO YOU

  "Needing a supply of food is what got me to where I am today " The easiest industry to get jobs in in the year 2000 was. startups. He says he has a natural facility for various parts of algorithms. There were plenty of false starts and errors along the way.

  POST-GRADUATION: THE NEED FOR COMPUTATION SKILLS

  Most powerful thing you can do with computers and with tasks is to develop programming languages. A lot of what I do is automating internal company processes, building languages around them. We're starting to see people foraying into this with the Chat GPT thing.

  AMAZON'S IMPACT ON THE MARKETS

  Amazon is one of the premier users of computational resources on Earth today. Now they're able to take that computing power and put it towards robotics, towards logistics, towards anything that's predictive. That completely changes the game for how we put our societies together.

  ECONOMIC NOISE AFFECTS THE MARKETS

  markets in present design are positive feedback systems. As the financial markets mature and you get into algorithmic trading, bots, stuff like that, it further exacerbates it. The more chaotic the markets are, the worse things are.

  HOW TO FIND CONSENSUS IN THE INTERNET

  I was interested in the problem of finding consensus in a networked scenario. There's a lot of work that's been done on how consensus and communication can happen in networked or unreliable circumstances. I think it's probably got some actual applications, and it's something I'd like to think about.

  CO-OP INNOVATION: WHAT'S THE PROCESS

  There are a handful of people attempting to set up markets that incorporate the technology. The technology is also there's some code that's up on GitHub that's under a Creative Commons license. I'm also fighting with the patent Office about getting a patent in the United States.

  ARE COMMODITIES BEING SET UP ON A BLOCKCHAIN?

  I am consulting with a couple of people who are trying to set up blockchain projects. The commodities market right now with supply chain constraints that are coming down the pike with the economy. By putting this in, the hope is that it increases the transparency allows.

Naomi Johnson, a LinkedIn profile expert, embarked on a unique journey to become a specialist in her field. She began her business as a life coach in 2005, but faced challenges in 2008 as a solo entrepreneur. This experience prompted her to write a book detailing her mistakes and collaborate with a friend running Marketing Help for Coaches. Johnson then completed a course called Key Person of Influence and was headhunted to sell LinkedIn training, focusing on small businesses in partnership with LinkedIn.

Johnson had the opportunity to provide LinkedIn profile reviews for top CEOs, utilizing a technique to obtain their personal telephone numbers. Dissatisfied with the company's direction, she shifted her focus to small businesses, successfully booking numerous profile reviews. Johnson attributed this success to people's interest in self-improvement and performance insights. She engaged with 20 individuals weekly, discussing their LinkedIn profiles.

While working for a company assisting people with LinkedIn profiles, Johnson noticed many clients did not follow her advice. Consequently, she left her job and started offering profile-writing services. Her business quickly grew, and she realized the importance of a strong call to action and motivational elements to encourage clients to connect over the phone. Johnson began offering tailored packages and hourly services to meet individual needs.

After helping a client with their profile, Johnson discovered the client lacked ownership of it. To address this, she introduced a coaching program and business-building techniques, assisting clients in achieving a return on investment. Recognizing that one day of social selling training was insufficient, she divided the training into two sessions with a three-week interval, allowing for implementation. Ultimately, Johnson realized her role went beyond education, as she facilitated transformation and empowered clients in the process.

Timestamps

0:00:00 Interview with LinkedIn Profile Expert Naomi Johnson

0:02:15 Exploring the Benefits of LinkedIn Profile Reviews for Businesses

0:03:34 Exploring the Journey of Building a Successful LinkedIn Profile Writing Business

0:05:35 Exploring the Benefits of Coaching Programs for Social Selling

0:06:45 Understanding the Difference Between Tools, Techniques, and Strategies on LinkedIn

0:08:45 Exploring the Benefits of LinkedIn for Entrepreneurs

0:11:53 The Power of Leveraging LinkedIn Connections for Business Growth

0:13:22 The Benefits of Relationship-Driven Networking on LinkedIn

0:17:51 The Reality of Going Viral in Business

0:19:38 The Benefits of Building Relationships on LinkedIn for Small Businesses

0:21:25 The Benefits of Taking Your Professional Networking Offline

0:22:31 Exploring Content Creation on LinkedIn: A Conversation with [Name]

0:26:28 The Importance of Consistency and Engagement on LinkedIn

0:27:53 Conversation on Social Media Platforms: LinkedIn, Facebook, and Instagram

0:29:36 The Power of Professionalism on LinkedIn: How Your Profile Impacts Your Networking Success

0:36:13 Creating an Engaging LinkedIn Profile: Tips for Crafting an Effective Profile Headline

0:37:59 Maximizing Your LinkedIn Profile for Maximum Impact

0:40:36 Creating a Clear Company Experience to Increase Sales Appointments

0:42:06 The Benefits of Structuring Your Packages for Prospects

0:43:19 Unlocking the Power of Your LinkedIn Profile: Crafting an Engaging and Trustworthy Narrative

0:47:50 The Evolving Landscape of Video Content and How to Leverage LinkedIn Profiles for Maximum Impact

0:50:44 Exploring the Benefits of LinkedIn for Professional Transformation

0:52:34 Exploring the Benefits of Red Ocean vs. Blue Ocean Strategy

0:53:54 Conversation Summary: Blue Ocean Strategy and Building Relationships with Clients

0:56:00 Naomi's Gift to Viewers

0:56:51 Advice on Crafting an Effective LinkedIn Profile

Get a special free gift from Naomi at https://theprofile.company/drake/

Paul Baron, the CEO of the Wall Printer, who has been an entrepreneur for over 70 years. He started as a college student, stringing tennis rackets for the university's athletic department, and eventually opened a successful tennis retail shop. He also identified and brought multiple products from overseas to the North American market. Paul emphasizes the importance of partnerships in business ventures, which should be based on complementary skills and shared goals. He also stresses the importance of good leadership, being smart enough to hire the best people and wise enough to let them build. The speaker warns against people who fancy themselves as experts in fields they are not, stressing the importance of understanding which roles you do best and which roles require people more qualified than you. Paul also teaches a class at the local university on the new rules of selling, which focuses on how sales and marketing have evolved over the years. He emphasizes that doctors should focus on their own specific lanes in order to best help others. The sales process has drastically changed over the years, with buyers being in control of the process and doing much of their research online before making a purchase. Ultimately, the Internet has enabled buyers to take the time they need to make an informed decision.

Learn more about the Wall Printer at ⁠https://thewallprinter.com/en/about-company/

Paul's LinkedIn: https://www.linkedin.com/in/pbbaron/

Timestamps

0:00:00

Interview with Paul Baron, CEO of Wall Printer: Uncovering Secrets of Product Selection and Messaging

0:02:05

Reflection on the Value of Partnerships and Leadership in Business

0:03:56

Conversation on Business Evolution with Entrepreneur

0:05:50

Online Shopping: How the Sales Process Has Changed

0:07:28

Adapting to the Changing Sales and Marketing Landscape in the Digital Age

0:11:24

Heading: Adapting to the Evolving Sales and Marketing Landscape

0:13:31

The Importance of Reputation Management in the Sales Process

0:14:47

Heading: Exploring the Fascinating Decision-Making Process of Expanding into New Markets

0:17:20

Exploring the Benefits of Vertical Printing Machines: A Conversation with Paul

0:22:56

Exploring the Possibility of Acquiring Rights to a Technology Market in North America

0:24:09

Heading: Taking Ball Printer to Market in the Western Hemisphere

0:25:48

Heading: Exploring the Pros and Cons of Franchise Business Models

0:27:41

"Exploring the Benefits of Wall Printing for Businesses"

0:28:57

Heading: Wall Printing Machine Business Model and Territory Exclusivity

0:32:55

Heading: Exploring the Territory Exclusivity Model for Wall Printing Businesses

0:34:09

Heading: Attitudes Towards Work and Job Growth in the Wall Printer Business

0:35:56

Exploring the Expansion of a Wool Printing Business: Evaluating the Total Addressable Market

0:37:24

Heading: Evaluating Solutions to Problems for Business and Product Development

0:40:30

Conversation on Evaluating the Competitive Landscape for New Products

0:41:29

Heading: Exploring Differentiating Features of Wool Printing Machines

0:44:24

Heading: Manufacturing Proprietary Ink for Reliable Printing Solutions

0:48:09

Heading: Machining and Manufacturing for Vertical Printing

0:48:52

Heading: Conversation with Old Baron, Founder of The Wall Printer

Chris Hood, the former head of digital strategy at Google, was interviewed about his experience in digital strategy and the intersection of digital strategy and behavioral psychology. Chris discussed how digital strategy is focused on people and how AI is used to execute it. He also discussed the importance of understanding the customer journey, communicating with customers, and messaging effectively. Chris believes that the next decade will be filled with business and technical innovation and how technology will shape the world. He believes that in order to succeed in digital strategy, one must focus on people and understand the importance of customer engagement and communications.

Chris and Drake discussed the importance of people in digital strategies and the increasing importance of human interaction in businesses. They discussed how the purpose of AI is to provide customers with fast answers, but in many cases AI can't answer the question and customers have to get in touch with a real person. Chris highlighted the economic benefit of AI, as it saves businesses money by eliminating the need for 24/7 support teams. Ultimately, they agreed that while AI is critical, the human connection is still crucial.

Chris and Drake are discussing the challenges associated with AI and customer service. Chris explains how emotional and personal needs can be difficult to address with AI, and Drake shares his experience as an internet service provider, emphasizing the importance of connecting with customers and helping them understand the problem. They agree that while people prefer the convenience of a golden button solution, it can take away from the emotional connection and relationship building associated with customer service. Drake adds that it is important to consider how to balance digital and real-world strategies in order to ensure customer satisfaction.

Chris and Drake discussed the importance of approaching businesses with an outside-in perspective rather than an inside-out perspective. Chris used the example of an internet service provider trying to get customers on Netflix to illustrate his point. He explained that the customer's problem needs to be identified first, and then the technology and product can be used to solve it. He also noted that executives often argue that they have put together a business case, analyzed the problem and built a system, but that this approach does not always work. Chris concluded that no matter what kind of business it is, people are the basis for success and that the customer's perspective must always be taken into account.

Timestamps:

Timestamps

0:00:00

Interview with Chris Hood: Uncovering the Secrets of Digital Strategy and Behavioral Psychology

0:02:40

Heading: The Importance of Human Interaction in Digital Strategy

0:05:14

Discussion on the Challenges of Replacing Human Interaction with AI in Customer Service

0:08:29

Exploring the Benefits of an Outside-In Perspective for Business Strategy

0:10:27

"The Benefits of an Outside-In Perspective in Technology Strategy"

0:12:06

"The Importance of Empathy in Business: A Conversation with [Name]"

0:13:57

"Exploring the Podcast Industry: A Conversation on Positioning and Strategy"

0:15:49

Heading: Exploring the Impact of Disruption on the Podcast Market

0:18:40

Exploring the Potential of Podcasts: Discoverability, Video, and Professional Hosting

0:23:08

Discussion on the Future of Podcasting and Personal Branding

0:29:00

Conversation on Leveraging Unique Experiences to Create Compelling Content

0:31:15

Discussion on the Impact of Gaming Design on Managerial Style and Employee Development

0:38:14

AI's Impact on the Media Industry

0:40:06

Heading: Exploring the Impact of AI on the Media and Entertainment Industry

0:42:12

Exploring the Impact of AI on Human Creativity

0:48:13

Exploring the Impact of Artificial Intelligence on the Job Market

0:49:55

Interview with Chris Hood: Exploring the Role of AI in Artistic Expression

Ross Shott, a CEO executive coach at Executive Apex, believes that most companies are not utilizing their technology to its full potential, using only about 40% of its capacity. As an expert in technology integration and an adjunct professor at Rice Business, Ross has developed a language and framework to help CEOs understand how to effectively use their technology. He suggests that businesses assess their technology and integrate the different pieces strategically. Ross also advises companies to plan for technology as part of their annual and quarterly goals, discuss it in leadership meetings, and provide proper onboarding and training for employees. Ross identifies three common mistakes businesses make with technology: not thinking strategically, not taking a tactical approach, and not valuing technology. He gives an example of how a tactical approach, such as setting up a CRM with customer management and billing integration, can make a job much easier. Ultimately, businesses should strive to ensure that their technology is working for them, rather than against them.

Timestamps

0:00:00

Conversation with Ross Smith, CEO Executive Coach and Technomancer

0:02:14

Exploring Technology Use in Businesses: A Conversation with [Name]

0:04:12

Exploring First Principles of Technology Integration in Business

0:06:01

Exploring the Challenges of Technology Adoption in Business

0:07:46

"Leveraging Technology to Optimize Business Processes"

0:09:19

Conversation on Technology Layers and Hardware Auditing

0:11:38

Discussion on Updating Outdated Technology to Improve Data Security

0:13:23

Exploring Strategies for Leveraging Technology for Business Growth

0:17:29

Exploring the Impact of Subconscious Decision-Making on Business Outcomes

0:20:44

Conversation on Leveraging Possibilities and Heuristics for Business Success

0:22:46

Exploring Best Practices for Document Storage and Communication

0:24:11

Discussion on Optimizing Software and Technology to Increase Efficiency

0:27:17

Heading: Exploring the Visionary Integrator Dynamic in Business

0:28:35

Heading: Evaluating Technology: Understanding the Benefits of Assessment, Audit, and Scorecarding

0:31:39

Heading: "Ruthless Technology Adoption: The Key to Long-Term Success"

0:33:12

Heading: Leveraging Technology to Improve Work Efficiency and Customer Experience

0:35:33

Heading: Improving Customer Experience Through Technology and Process Improvement

0:39:58

Exploring the Benefits of Leveraging Existing Technologies for Business Growth

0:41:45

"Maximizing Efficiency Through Technology: A Discussion on Leveraging Existing Resources"

0:43:02

Conversation on Leveraging Technology for Business Growth

0:46:50

Conversation on Emerging Technologies with Technomancer

0:48:14

Topic: The Impact of Robotics, Quantum Computing, Nuclear Power, and AI on Job Loss

0:50:31

Interview with Ross Smith: Exploring the Impact of Technology on the Job Market

The Deciphering Business Podcast with Drake Scifers will share tactical and strategic secrets from business leaders across the world to help your business thrive this year.