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Most leaders think they have a content problem. In reality, they have a communication problem.

In this episode of Aspire for More with Erin, I sit down with Eva Daniel — founder of The Speak Shop, former speechwriter for Dave Ramsey, and one of the Top 20 Communication Experts in the U.S. — to unpack the power of words, storytelling, and clarity in leadership.

Eva believes communication isn’t a “soft skill.” It’s the leadership skill that determines whether your team trusts you, your message lands, and your influence grows.

Together, we explore practical tools and habits that help leaders move from nervous or unclear to confident and compelling. Whether you’re leading a team meeting or standing on a stage, this episode will help you communicate in a way that people remember — and act on.

What You’ll Learn in This Episode:

• Why clarity is confidence and how leaders can eliminate confusion in their messaging
• The 50-25-25 Rule that will change how you prepare for presentations
• Why every meeting is a stage — and how to show up with presence and impact
• The surprising power of pauses, grounding, and even potato chips for nervous speakers
• How to distill your message into a North Star sentence people will never forget
• Why leaders don’t have to be naturally charismatic — communication is a skill anyone can learn

Resources & Links:

• Connect with Eva Daniel and The Speak Shop → [click here]
• Join the conversation with me on LinkedIn → [click here]
• Subscribe to Aspire for More with Erin wherever you listen to podcasts

New ED's Playbook to Creating and IMpactful Community Cultrue

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What do you do when the door doesn’t open—despite your credentials, your connections, and your calling?

You build your own.

In this powerful episode, Erin sits down with Norman Harris Jr., healthcare leader, podcast host, and founder of CMC Media & Advocacy. Together, they explore what it means to lead without permission, trust your purpose, and stay the course—even when the industry overlooks you.

Norman shares his journey from being a trusted voice in long-term care leadership to launching a nonprofit media platform that centers underrepresented stories in healthcare. This episode is a masterclass in ownership, identity, and the raw, uncomfortable—but necessary—process of becoming.

Whether you're a senior living leader, emerging entrepreneur, or someone who’s been waiting to be chosen, this conversation will remind you:

What You’ll Learn:

• Why influence starts before the title arrives
• The truth about trust, leadership, and turnover in senior care
• How to reframe rejection and invisibility as invitations to lead
• The power of story-based advocacy—and why your voice matters
• Why Norman believes no cap rate is high enough to cover a lack of trust
• How he started a podcast and media brand, without waiting for permission

Quotable Moments:

Links & Resources:

• Follow Norman Harris Jr. on LinkedIn: here
• Learn more about CMC Media & Advocacy: here
• Subscribe to Aspire for More with Erin on Apple Podcasts, Spotify, or your favorite app
• 100% Leader Information: Here

Call to Action:

If you’ve ever felt like you were made for more—but the world wasn’t ready to see it—this is your sign to go anyway.

Listen now. Share with a leader you believe in.

And remember: becoming is a process, not a performance.

New ED's Playbook to Creating and IMpactful Community Cultrue

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

New ED's Playbook to Creating and IMpactful Community Cultrue

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.