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Leadership Test: Are you Bill Clinton or David Letterman?

When crisis hits your senior living community, there are two ways leaders show up:

Deny, deflect, and damage trust (Bill Clinton strategy)
Own it, address it, and build stronger relationships (David Letterman strategy)

The truth?
You can't lead through crisis by pretending it’s not happening.
You can only lead through it with influence, authenticity, and proactive communication.

In this week's episode of Aspire for More with Erin, I sit down with PR crisis expert Jeff Bell to break down:
▪️ Why crisis communication isn’t about perfection—it’s about ownership.
▪️ The 3 biggest mistakes leaders make in times of crisis.
▪️ How to lead through vulnerability, not around it.

If you're a senior living leader, you can't afford to miss this conversation.

Your reputation is built in the hard moments.
Your influence is measured when things go wrong—not when everything’s going right.

00:00 Introduction and Guest Introduction
00:51 Jeff Bell's Professional Journey
01:31 Think Tank and Parenting Insights
02:37 Crisis Management: Clinton vs. Letterman
03:38 Lessons from Clinton and Letterman Scandals
06:22 Crisis Management in Senior Living
08:27 The Importance of Transparency and Honesty
12:56 Handling Online Reviews and Personal Accountability
15:03 Emotional Intelligence in Leadership
19:38 Media Training and Public Relations
23:02 Humility and Power in Crisis Management
25:05 Understanding True Humility
26:05 The Short-Lived Pain of Truth
27:25 The Consequences of Hiding
29:41 Handling Criticism and Crisis
30:26 The Importance of Crisis Planning
37:16 Transparency Over Perfection
40:16 Final Thoughts and Contact Information

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Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.

Send me your feedback on this episode!

In this episode, we explore the struggles of perfectionism, identity, and comparison, and how they can keep us feeling stuck and inadequate as leaders and in our personal lives. The speaker shares a personal journey of overcoming these challenges, focusing on the importance of building momentum through small, consistent actions, maintaining a positive atmosphere, and celebrating accomplishments. Additionally, the speaker emphasizes the power of understanding one's identity and leveraging comparison as a tool for growth rather than defeat. Real-life examples and experiences are used to illustrate these points, culminating in the launch of a new leadership course designed to inspire and equip new leaders in their journey.

00:00 Introduction: The Struggle of Falling Behind
01:05 Understanding Momentum: The Key to Progress
03:56 The Momentum Formula: Actions, Atmosphere, and Accomplishments
12:37 The Role of Identity in Building Momentum
16:32 Comparison: A Double-Edged Sword
29:38 Personal Story: Overcoming Vulnerability and Imperfection
39:33 Conclusion: Embrace the Messy Middle

Learn more about the The New EDs Playbook: Creating an Impactful Community Culture course here: The New EDs Playbook: Creating an Impactful Community Culture

Connect with me on LinkedIn


Follow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.

Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.