Text the Wedding Planning Hotline

Newly engaged couples aren’t looking for more inspiration — they’re looking for direction.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option.

You’ll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetitive, and how to use post-engagement season content to create emotional safety for couples who are actively hiring.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Get BriteCo Insurance
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention.

In this episode of The Planner’s Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce trust, nurture relationships, and stay top of mind, without relying only on trends.

If you’ve ever wondered whether your content is actually working for your business, or how short-form fits alongside blogs, podcasts, and email, this episode will help you see it differently.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline

Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and why different long-form platforms serve different roles depending on your audience and offers.

You’ll learn why luxury clients often find planners through Google, how to use long-form content intentionally instead of reactively, and how to choose the platforms that actually support the level of work you’re ready to do.

If you want your marketing to feel steadier, more aligned, and more effective long-term, this episode will help you rethink how — and where — you show up.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

Links Mentioned in the Episode

• Find the Full Shownotes Here
• Work with Desiree for business coaching and mentorship