Ask Us Anything: Pricing, Contracts, Clients, and Real Talk About Vacation Rental Design

In this Ask Us Anything episode of Pretty Smart, the hosts answer real questions from designers who are curious about—or already working in—vacation rental design. From pricing structures and contracts to finding clients, entering new markets, and avoiding costly mistakes, this conversation is packed with candid advice and actionable insights.

The episode dives deep into how vacation rental design differs from residential work, why contracts matter more than you think, and how charging for blocks of time can create stronger client relationships and recurring revenue. The hosts also unpack one of the biggest challenges designers face: clearly communicating their authority and value in a saturated market.

You’ll hear practical strategies for attracting the right clients, leveraging existing networks, using data to break into new regions, and sourcing smarter—especially through High Point year-round. The conversation wraps with hard truths, humorous horror stories, and reminders that vacation rental design is not staging, not decorating, and definitely not about playing it safe.

Whether you’re new to vacation rental design or ready to scale your expertise, this episode offers clarity, confidence, and a realistic look at what it takes to succeed.

Timestamps

00:00 – 03:00 Why contracts and pricing matter more in vacation rental design

03:00 – 06:30 How charging blocks of time creates flexibility and recurring revenue

06:30 – 08:30 Why there’s no “one right way” to price—and how to find what works for you

08:30 – 10:30 How to find vacation rental design clients using your existing database

10:30 – 13:00 Property managers, housekeeping companies, and creative ways to get noticed

13:00 – 15:30 Breaking into new markets with data, not guesswork

15:30 – 17:30 Why being new to a market can actually be an advantage

17:30 – 20:30 Sourcing smarter at High Point—on and off market

20:30 – 22:30 The biggest mistakes designers make in vacation rental design

22:30 – 25:30 Why vacation rental design is not staging (and never should be sold that way)

25:30 – 27:30 Design don’ts: themes, sameness, and furniture mistakes

27:30 – 31:00 Vacation rental design horror stories and what designers and owners can learn from them

31:00 – End Wrapping season one and what’s coming next

Key Quotes

• “If you want to do vacation rental design, you have to have a good contract.”
• “If you don’t tell people you’re doing it, how can you expect them to hire you?”
• “You are the one in charge of educating your client.”
• “Vacation rental design is not staging—don’t sell it that way.”
• “People don’t want to rent a place that looks like their house or their neighbor’s house.”

Relevant Links

Vacation Rental Design Summit Register for the upcoming Vacation Rental Design Summit in Las Vegas: https://tinyurl.com/2rd8w6sr

Pretty Smart Podcast Learn more about the podcast and explore additional episodes: https://theprettysmartpodcast.com/

Instagram

• Vacation Rental Designers: https://www.instagram.com/vacationrentaldesigners/?hl=en
• J Duce Design: https://www.instagram.com/jducedesign/?hl=en
• High Point x Design: https://www.instagram.com/highpointxdesign/?hl=en
• Saurit Creative: https://www.instagram.com/sauritcreative/?hl=en

Repurposing Suggestions

Social Media

• Carousel: Biggest Mistakes Designers Make in Vacation Rental Design
• Reel: “Vacation rental design is NOT staging—here’s why”

Email Marketing

• Subject line: Are You Making These Vacation Rental Design Mistakes?
• CTA: Register for the Vacation Rental Design Summit

Blog Content

• How to Price Vacation Rental Design Services
• Why Designers Must Lead with Authority in Short-Term Rental Projects