Ask The Interviewer: What Is The Value Of The Value Proposition For Entrepreneurs and Professionals?

If you are an entrepreneur or a licensed professional (i.e. accountant, architect, attorney, consultant, engineer, IT professional, etc.) who is great at what you do but dying to have a bigger client base, you need a value proposition and in this episode, we talk about why you should take the time to research and develop one.

What will you say when you connect with a new contact:

• On a cold call or cold email and they want to blow you off or object to what you have to say.
• At a networking event and they want to know how your company or firm is different.
• In a 1st official meeting and they bring up your competition or stereotype of what people think of companies like yours.

What do you want:

• When you are meeting with an existing client who is skeptical about keeping your company or your companies product/service?
• When you are trying to train someone new for a new position about how they should look at a customer?
• When a representative of your company or firm speaks with an existing client who is having issues with your product or service?

These just some of the ways the value proposition can play a vital part in your sales/marketing and operations.