Ask The Interviewer: What Is A SWOT Analysis And Why Do One?

When was the last time you actively sat down with some colleagues to outline your companies strengths, weaknesses, opportunities, and threats (SWOT for short) and what does that have to do with marketing anyway?

If you are like most business people, you aren’t really familiar with the SWOT concept and the suggestion of it seems like a lot of time for not a lot of return on your investment. The concept also seems only lightly related to marketing.

But in fact, a SWOT might be just the concept you need to inject some new marketing ideas and approaches, see strengths you haven’t seen before, and drive internal initiatives which lead to external improvements and increased market share among your potential prospects.

So, in this episode, we preview the SWOT concept as an introduction to what it means, why you would use it, and how it relates to marketing.

We’re glad you are a part of the Market.Sell.Win mission!