Ask The Interviewer: How Do We Make The Marketing Plan More Accessible?

If you are a student, small business professional, or new marketer and expected to create a marketing plan, the whole concept can lead to confusion and procrastination. Lots of big concepts and terms that sound good, but don't mean much and are a struggle to translate into actually accomplishing a plan.

We know, we've been there.

In this episode, we continue to discuss the important effect the marketing plan has:

• A means to connect your corporate strategy - which markets you are trying to grow your products or services - to your marketing/sales efforts
• As a more intentional option to the "marketing calendar".
• As a means to appropriately target the marketing funds you do have.
• As data or backup in the event of an internal conflict in appropriating dollars for marketing investment.
• As "cover" for telling an existing vendor "no" or "not this year".

A marketing plan starts to become more accessible when we consider how it can help alleviate a company's marketing and sales struggle.