What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time.

Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...

Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book.

I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We all talk about, well not we all, but we all at least hear about a morning routine, and the importance of a morning routine...

Hope everybody's well. Happy whatever today it is...Saturday.

I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with?

There's a lot of debate on it. So here's the thing about Clubhouse...

He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?

Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker.

And from that other guy, David Ogilvy.

And from that guy, Claude Hopkins.

And from that guy, Gary Halbert.

And Dan Kennedy...and hard won experience.

When would you use campaign budget versus ad set budget?

Later...

What's happening y'all? This is an honest to God, real live actual planned podcast episode.

So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it.

The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking affects your decisions, your decisions affect your actions and in your actions affect your life.
Yada, yada, yada. I believe all of that to be true. Only reason I'm yada yada yada -ing it is because I know you've heard it a billion times, just like I have.

Man, what a good question. So I spent a lot of time thinking about it and I don't know if I've got three, but I've got one that I wish I would have, I could have installed in my 20s and here it is...

So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad?

Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...

How do you inspire yourself to create content?

Dude. It's fun!

So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it.