The architect stereotype of a bespectacled, tote bag-carrying curmudgeon makes for great insider jokes, but that can seep into how prospective clients think about both your firm and the profession. In this episode, we unpack the architect stereotype, what's really behind it, and how to be aware of it so you can use it to your advantage.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

We're nearing what feels like perpetual award season. How can your architecture firm make the most of award opportunities? How do you know which ones to enter, and how do you maximize your chances of winning one? Most importantly, how do you keep award submissions from hijacking the rest of your firm's work? In this episode, we walk you through what you need to know.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/