Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we dive into the intriguing dynamics of business self-destruction and the AI hype cycle with our distinguished guest, Lawrence Mandelberg. Lawrence, an expert in organizational growth and sustainability, shares valuable insights on why some businesses unwittingly set themselves up for failure and how to navigate the complex landscape of change management.

Lawrence discusses the common pitfalls businesses encounter, such as resistance to change and lack of clarity in purpose. He highlights the importance of understanding the true value of your product or service and the significance of embracing change strategically to foster growth.

Notable Quotes:

• "Organizations have a built-in resistance to change... but growth forces change. You cannot have growth without change." - [Lawrence Mandelberg]
• "Every human being loves change that they do unto others. Nobody loves change others do unto them." - [Lawrence Mandelberg]
• "It's not about how often should we change, but about how much do we have to be better to justify investing in the change." - [Lawrence Mandelberg]
• "The inflection point for change is when your current reality becomes more of a drag than your potential future." - [Lawrence Mandelberg]

Throughout the episode, Lawrence emphasizes the necessity for businesses to critically assess their operational strategies, looking beyond symptoms to address root causes of recurring issues. He illustrates this with compelling examples and provides listeners with practical frameworks for evaluating and implementing change effectively.

Connect with Lawrence Mandelberg:

• Book: https://businessesdontfail.com/
• Website: https://mandelberg.biz/
• LinkedIn: https://www.linkedin.com/in/larrymandelberg/

If you're interested in understanding how to prevent your business from self-destructing and want expert advice from an insightful strategist, this episode is a must-listen!

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we dive into the evolving landscape of digital marketing with SEO expert Jason Berkowitz. Together, they explore whether AI is rendering traditional SEO obsolete and what this means for the future of online content.

Jason shares insightful perspectives on the current state of SEO, emphasizing that while AI is influencing how search engines operate, SEO is far from dead. He discusses the importance of maintaining quality content that serves user experience while adapting to evolving digital dynamics. Jason highlights the necessity of focusing efforts on middle and bottom-of-the-funnel strategies for higher conversion rates in the age of AI.

Notable Quotes:

• "We don't know what the future's gonna hold. We're in that evolution period." - [Jason Berkowitz]
• "The question then is, okay, if you're losing clicks maybe getting impressions, but losing clicks from super informational queries, were you going to get revenue from that traffic anyways?" - [Jason Berkowitz]
• "The pursuit of good content will always rise to the top." - [Jonathan Green]
• "There is AI burnout anyways... the changing times SEO strategies just need to evolve." - [Jason Berkowitz]

Jason emphasizes the need for adaptability within the SEO space, recognizing that digital marketers must evolve alongside technological advances. He advises leveraging platforms where your audience resides, be it YouTube, social media, or emerging AI platforms, and reiterates the enduring relevance of SEO for driving organic revenue.

Connect with Jason Berkowitz:

• Website: https://breaktheweb.agency/
• LinkedIn: https://www.linkedin.com/in/jasonberkowitzseo/

For anyone navigating the tumultuous waters of SEO in the digital age, this episode provides valuable insights and actionable strategies. Tune in to learn more about thriving in a rapidly changing digital ecosystem!

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the transformative impact of AI on the private equity space with our distinguished guest, Lindsay Guzowski, a seasoned expert in leadership assessment within private equity.

Lindsay shares her insights into the current AI buzzword phenomenon, emphasizing the need for discerning genuine AI capability amidst hype. She discusses the challenges and opportunities in leveraging AI for leadership assessments and private equity investments, highlighting the importance of integrating technological advancements without losing human touch. Her perspective offers a refreshing look at deploying AI to enhance decision-making rather than replace human intuition and experience.

Notable Quotes:

• "AI is the hot buzzword, but 80% of what people are throwing money at isn't going to pan out, and we didn't want to be a part of that." - [Lindsay Guzowski]
• "People still want to buy from people. They still want to talk to people." - [Lindsay Guzowski]
• "We see a lot of excitement. The more exciting something is, the more it trends on social media, the less useful it is." - [Jonathan Green]
• "The purpose of AI is not to decrease human interaction but to allow us to do more." - [Jonathan Green]

Lindsay underscores the role of AI in augmenting intelligence rather than replacing essential human elements in private equity. She cautions against falling for the AI hype without thoroughly understanding its capabilities and limitations and emphasizes the continued necessity for critical human insights in investment decisions.

Connect with Lindsay Guzowski:

• Website: https://thecrucible.com/
• Email: lindsay@thecrucible.com

If you're interested in understanding how AI is reshaping private equity and want expert insights on maintaining the balance between technology and human touch, this episode is a must-listen!

All links for Lindsay's work and contact information are available in the show notes below the YouTube video.

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast