Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we dive into the transformative power of AI in the marketing landscape with our esteemed guest, Lillian Pierson, a seasoned Chief Marketing Officer and data science expert.

Lillian shares her insights on the balance between leveraging AI's capabilities and maintaining human oversight in marketing strategies. She highlights the importance of integrating AI tools thoughtfully without losing the personal touch that resonates with customers. Lillian provides valuable perspectives on using AI for brand positioning and social listening to enhance lead generation and customer engagement.

Notable Quotes:

• "AI can do amazing things with marketing, but you still need to have an oversight or a person paying attention." - [Lillian Pierson]
• "We have to create so much content, we just have to pump it out. And what you're talking about is very interesting... we don't want to outsource the paying attention." - [Jonathan Green]
• "In order to get garner attention, news is one of the bigger angles. So it's becoming a more important part of content strategy." - [Lillian Pierson]
• "You have to have a movement. You have to have a manifesto. And from that sense, having a manifesto and a movement's very important." - [Lillian Pierson]

Lillian emphasizes the necessity of a calibrated approach to AI integration, ensuring that content reflects the brand's voice and values. She discusses the critical role of social listening in identifying potential leads and refining content strategies to align with audience needs.

Connect with Lillian Pierson:

• LinkedIn: https://www.linkedin.com/in/lillianpierson/
• Website: https://www.data-mania.com/
• Newsletter: https://www.data-mania.com/newsletter/

If you're keen on understanding how AI is reshaping marketing and want to learn from an industry leader, this episode is a must-listen!

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this insightful episode, we delve into the dynamic world of change management in the AI era with our special guest, Rich Cruz, an expert in organizational development and change leadership.

Rich shares his valuable insights on how traditional change management principles can be effectively applied in today's rapidly evolving AI landscape. He underscores the importance of adaptability, drawing parallels between past technological shifts, like the introduction of personal computers, and the current AI revolution. Rich offers practical advice on bridging knowledge gaps through continuous learning and emphasizes the significance of building on existing skills to prepare for AI-driven transformations.

Notable Quotes:

• "We adapt. We've got these things on our shoulders called brains, that help us to learn... But at the same time, one of the things I find really interesting is that we're afraid." - [Rich Cruz]
• "If you can approach AI the way you approach a microwave... when I do this, it does that. It becomes a lot simpler." - [Jonathan Green]
• "The bots are not gonna be able to do that. That's a person. And we have to be able to relate to people." - [Rich Cruz]

Rich also discusses strategies for leaders to implement AI tools without causing friction or fear among employees. He suggests a human-centric approach, ensuring that new technologies complement rather than replace human capabilities, fostering a culture of collaboration and innovation.

Connect with Rich Cruz:

• Website: https://harmoniousworkplaces.com/
• LinkedIn: https://www.linkedin.com/in/richardjacruz/
• Instagram: https://www.instagram.com/hermiehrcrab/

Rich highlights the role of AI in enhancing human potential rather than replacing it, advocating for a balanced integration that values human interaction and critical thinking. If you're intrigued by how AI is reshaping the workplace and seek expert guidance on navigating change, this episode is a must-listen!

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Welcome to the Artificial Intelligence Podcast with Jonathan Green!

In this episode, we delve into the profound impact of AI on customer experience with our esteemed guest, Mary Poppen. With over two decades of experience in the B2B SaaS technology space, Mary shares her insights on how businesses can strategically use AI to enhance customer interactions while avoiding common pitfalls.

Mary emphasizes the importance of balancing AI's scalability with human oversight to maintain a high-quality customer experience. She discusses how data and AI can be leveraged to predict customer needs and personalize interactions, ultimately strengthening customer loyalty and improving satisfaction.

Notable Quotes:

• "The beauty of AI is not just in automating tasks, but in uncovering insights from data that we could never discern as humans." - [Mary Poppen]
• "AI is most effective when it enhances, rather than replaces, the human touch in customer interactions." - [Mary Poppen]
• "If AI's learning from bad information or no one is checking the validity, it's just perpetuating bad advice." - [Mary Poppen]
• "A customer's journey should be defined by their needs and experiences, not just by the available technology." - [Mary Poppen]

During the episode, Jonathan and Mary explore the idea that AI should not substitute direct communication between businesses and customers but rather complement it. They discuss the role of AI in interpreting vast amounts of customer data to predict behaviors and improve service delivery.

Connect with Mary Poppen:

• LinkedIn: https://www.linkedin.com/in/marypoppen/

Mary introduces her organization’s approach to integrating employee and customer experience, using AI to create efficiencies and enhance the overall experience for both. For companies looking to refine their customer experience strategy with expert guidance, this episode is full of valuable insights and practical advice.

Tune in to discover how AI can revolutionize customer experience while maintaining the crucial human element that defines excellent service.

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast