Art of Pricing Strategies in SaaS with Naveen Mohan at Otter

I am thrilled to have Naveen Mohan, who leads monetisation at Otter.ai, bringing deep experience from Adobe and Loom. With a Carnegie Mellon Information Systems degree and software engineering background, he combines data science expertise with product management.

In this conversation, Naveen Mohan, Product and Monetisation Lead at Otter.ai, shares his journey from data science to product management, emphasising the importance of experimentation in pricing strategies and the evolution of monetisation in tech startups. He discusses the balance between soft and hard paywalls, the rise of hybrid pricing models, and the significance of data-driven insights in growth strategies. Naveen also highlights the importance of regular pricing reviews and the role of monetisation across different departments in a company.

Timestamps

02:13 Career Journey and Transition to Product Management

04:04 Monetization Strategies and Pricing Evolution

07:02 Common Pricing Mistakes and Experimentation

10:00 Balancing Paywalls and Conversion Strategies

12:16 Hybrid Pricing Models in SaaS

14:12 Bundling AI Features in SaaS Products

17:20 Growth Strategies and Resource Allocation

20:10 Key Metrics for Growth and Monetization

24:17 Hiring for Growth Teams

26:09 Pricing AI-Powered Features

30:25 Revisiting Pricing Strategies

33:02 Monetization Ownership Across Departments

36:22 Competitive Pricing in a Crowded Market

40:09 Lessons Learned in Monetization Leadership

Naveen's Links

LDN/ X – https://www.linkedin.com/in/mohannaveen

Website – Otter.ai

My Links

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