Art of Asking Questions: Fine-Tuning Your Marketing Analytics

Odds are, you publish or share regular reporting. When was the last time you took a step back and asked yourself why?

Why this specific data? Why report this specific way? Why at this interval, in this format? According to Sowmya Kotha, Senior Marketing Manager at Planet, you can’t unlock true problem-solving creativity until you ask the big question: why? The world changes every single day. If you’re not reflecting and adapting occasionally, you risk being left behind, data and insights unrealized.

Join us as we discuss:

• Utilizing diverse perspectives and fostering a culture of curiosity
• Embracing a global mindset and cultural sensitivity in marketing operations
• Acknowledging the significance of marketing operations for organizational success