Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry

SHOW HIGHLIGHTS: 

06:11 - How Will changes his offer and strategy depending on Order Value

12:22 - How to calculate the break even point for advertising campaigns

16:40 - Why you should send traffic to a long form sales page (and not a product description page)

20:14 - How to evaluate the different growth levers of an ad campaign

27:20 - What is working on TikTok right now

LINKS:

Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958

Reason Agency: 

https://www.reasonagency.co/