Are we at peak F1? Is the Super Bowl a gig with a sporting support act? Is the IOC's TOP model fit for purpose?
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Are we at peak F1? Is the Super Bowl a gig with a sporting support act? Is the IOC's TOP model fit for purpose?
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James Emmett and David Cushnan look ahead to a new Formula 1 season and another potentially seismic shift in the sport.
With significant gains in audience and commercial growth for the motorsport series in recent years, teams have felt the trickle down benefit, logging their own commercial gains.
With the biggest set of rule changes for over a decade coming into force this season, the playing field - theoretically - has been levelled. At this stage, championship contention is a realistic goal for almost all the teams. One that stands a particularly realistic chance of improvement is Aston Martin, whose commercial MD Jeff Slack is the featured guest on the interview show this week.
James and David reflect on Slack's comments, and take some time to look back on the Super Bowl as well as ahead to the future of the IOC's TOP sponsorship model.
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Leaders Week London is moving to Stamford Bridge, home of Chelsea FC. We’ll see you on Wednesday 7th and Thursday 8th October. For more details visit leadersinsport.com/leadersweek