Are Your Emails Going to Spam? What Photographers Need to Know About Deliverability

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You can write great emails — but if they’re landing in spam, they’re not doing their job.

In this episode of the Girl Means Business Podcast, we’re breaking down email deliverability in a simple, non-technical way so photographers can make sure their emails are actually reaching their audience.

We’ll talk about what email deliverability really means, why it matters more than your open rate, and the common mistakes that send your emails straight to the promotions or spam folder — without you even realizing it.

In this episode, you’ll learn:

• What email deliverability is and why it matters for photographers
• Why your emails might not be getting opened (even with a good subject line)
• Common email marketing mistakes that hurt deliverability
• Simple steps you can take to improve inbox placement
• How consistency, list health, and content all play a role in email success

If you’re building an email list to book more clients, fill slow seasons, or stay visible without relying on social media, this episode will help you protect that list and make sure your emails actually get seen.

🎧 Tune in to learn how to improve email deliverability and get more eyes on the emails you’re already writing.

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