Are You Positioning For Hotness

First off, who told you you were hot?

Secondly, what does it have to do with your business?

We all know sex sells. It's why we use it in everything from food to cars. Using your personal brand for its "hotness" is definitely doable, but does it make sense? If it does then have at it.

Being sexy is an easy attention grabber, but why are you mad when folx don't wanna do business with you because of it. Personal branding is made up of personal choices. If you feel triggered to defend it, ask yourself why?