Are You Leaving Major Gifts on the Table?

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If fundraising feels unpredictable, overwhelming, or too dependent on luck, this episode is for you.

Marcia talks with major gifts expert and former Executive Director Rhea Wong about how nonprofit leaders can stop relying on vague donor lists and start building a real major gifts system that creates more clarity and more predictable revenue.

In this episode, you’ll hear:

• Why a donor list is not the same as a fundraising strategy
• How a consent-based approach makes donor conversations feel more natural and effective
• The 2026 fundraising trend Rhea says leaders cannot ignore

Rhea also shares a practical first step you can take right away: triage your donor list by engagement, capacity, and relationship strength so you can focus on the right people first.

Resources: RheaWong.com

Grab Rhea's Major Donor Discovery Cheat Sheet: Your Word-for-Word Script for Confident Conversations - https://go.rheawong.com/majordonordiscovery

👉 Are you catapulting towards burnout? Schedule a private session: https://culturecares.com/burnout-to-boundaries/

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Connect with Marcia on LinkedIn → linkedin.com/in/marciabeckner

Visit the Culture CARES Website → culturecares.com

Explore the Podcast → culturecares.com/podcast

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Learn more about Julia Campbell @ https://jcsocialmarketing.com.

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