Are You Forcing Summer When It’s Actually Winter? | Ep. 105

What season is your business actually in—and are you using the wrong playbook for it?

In this conversation, Ethan and Justin break down why so many entrepreneurs hit burnout, stall out, or spiral into frustration. It’s not that you’re off track. It’s that you’re operating with summer expectations in a winter season.

This episode may seem like a casual chat about cold runs and warm weather, but it is really a deep business metaphor about seasons. You’ll get mindset shifts, productivity hacks, and practical advice for staying focused when things slow down.

Whether you’re planting, pruning, or preparing to harvest, knowing your season is everything.

What you will learn in this episode

• How to identify what season your business is really in
• How to stay consistent when motivation fades
• How to build new systems during a downturn
• How to use automation to prepare for future growth
• How to stop doing repetitive tasks and start scaling

Questions answered

• Why do your habits and performance change with the seasons
• What should you be doing during a slow season in business
• How do you know when it’s time to plant or harvest
• What’s the best way to prepare your business for future growth
• How can automation help you stay productive all year

Make your move.

Listen to this episode of King Moves to recalibrate, realign, and build momentum.

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