Are You Chasing Scale or Purpose? Here’s Why It Matters More Than Ever

In this episode, Ben Uyeda shares how chasing purpose instead of scale can transform your creative career — and your life. Ben is a designer, entrepreneur, and creative force who left behind a successful architecture firm and an Ivy League teaching gig to bring high-design concepts to the masses through media. His free, widely shared designs have reached over 50 million people and are being built around the world.

We dive deep into the tension between scale and meaning in the creator economy — and how Ben has escalated from designing vases on YouTube to building a 65-room hotel in the desert, all without losing his creative soul. Whether you’re an artist, entrepreneur, or just trying to figure out what’s next, this conversation will challenge you to rethink your relationship with risk, money, and mastery.

Some highlights we explore:

• “Scaling is just repeating. Escalating is growing.” The mindset shift that changed Ben’s career.
• Why Ben believes nature is becoming a luxury good — and how that shaped the Reset Hotel.
• The key difference between creatives who thrive in AI disruption and those who panic.

Enjoy!