Are Branded Weddings Cringe or Cute?

Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand trips and bachelorette parties and how they hope to get in on the sponsored action as well. 00:00: Intro 00:31: Branded weddings rising in popularity 03:00: Hellmann’s branded mayo wedding 05:52: Taco Bell Cantina wedding 07:00: Why would a brand sponsor a wedding 13:20: Content creation opportunities 16:18: Elevated brands sponsoring celeb and influencers 18:38: Brands and bachelorette parties 21:00: Can this backfire for brands 23:26: Which mascot would you have at your wedding This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [e-mail] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices