Architecture Business Club with Jon Clayton Podcast Por Jon Clayton arte de portada

Architecture Business Club with Jon Clayton

Architecture Business Club with Jon Clayton

De: Jon Clayton
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Architecture Business Club is the podcast to help you build a build profitable, future-proof architecture practice that both you and your clients love! It’s an inclusive place (for ALL architecture business owners). So whether you’re an Architect, Architectural Technologist, or Architectural Designer…If you sell architectural services and want to improve the way you do things…This is THE podcast for you. I’m Jon Clayton, your show host, and a Chartered Architectural Technologist based in the UK. I’ve been in architecture for over two decades and ran my own micro practice for 10 years+. Each week you’ll hear from inspiring people from the world of architecture and business who share actionable tips to help you improve how you work, save time, or make more money. I’ll also share my own experiences running an architecture business in occasional solo episodes. We cover everything from mindset, money, business strategy, sales & marketing, productivity, systems & workflows, client experience, outsourcing, software, technology, and much more. Episodes are short, helpful & actionable. Expect interview episodes of around 30 to 40 minutes, and occasional solo episodes of up to 20 minutes. New episodes are released every other Thursday at 6am GMT / 2am EST. Welcome to the Club!Copyright 2026 Jon Clayton Arte Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Get More People To See Your Content (Repurpose It!) with Annette Mashi | 121

    Get More People To See Your Content (Repurpose It!) with Annette Mashi | 121
    Apr 9 2026
    Host Jon Clayton interviews Annette Mashi on Architecture Business Club about repurposing existing website content—case studies, portfolios, photos, and blog posts—so more people see it across platforms and are driven back to the website. Annette explains a top-down process: start with a large piece (e.g., an energy-efficiency case study), turn it into a blog, then break it into topic-specific newsletters and short LinkedIn posts that link back to the blog. They discuss finding content ideas in everyday client conversations and frequently asked questions, using AI tools like ChatGPT as a starting point while editing for voice and avoiding generic language, and why LinkedIn builds awareness, email newsletters nurture leads over long sales cycles, and blogs provide depth and a content library. Annette emphasises client-focused benefits over “we” messaging and highlights the value of a supportive professional network.—Today’s GuestAnnette Mashi creates magic with words. She gives visibility to female architects, interior designers, and women in the construction industry. She positions them as experts, demonstrates the value they provide, and helps them stand out from their competition so they attract clients they love and win their dream projects.—Episode Highlights00:00 Introduction00:43 Introducing Annette Mashi01:13 Why Repurpose Content02:05 Multi Platform Sharing02:30 Driving Website Traffic03:14 Channels To Use03:31 Top Down Process03:57 Case Study Example04:22 Turning A Case Study Into A Blog04:45 Turning A Blog Into A Newsletter05:02 LinkedIn Snippets05:27 Main Course Analogy05:56 No Reinventing Wheel06:14 Repurpose Podcasts Too06:52 Guest Appearance Content07:09 Ask For Transcripts07:49 Finding Content Ideas08:27 Marketing Team Analogy10:48 Client Questions Content12:30 Social Proof Framing13:05 AI Repurposing Pitfalls14:21 Use AI As Tool17:19 ChatGPT Tells18:18 Content Ecosystem Package19:49 Awareness Building Content20:11 Nurturing Content20:44 Why You Need To Nurture Leads21:44 Email Newsletter Opportunity22:15 How Often To Send Your Email Newsletter24:13 Flow Analogy25:12 Results From Just Eight Blogs Per Year25:39 Building A Content Library26:42 Long Term Benefits From Content28:09 Linking Content Together29:46 Putting It Into Practice30:55 Getting Started With Content Repurposing32:11 Sharing Your Process32:31 Content Marketing Book Recommendations33:28 Benefits Vs Features34:29 A Simple Exercise: We Vs You35:26 The Resource Annette Mashi Can't Live Without37:15 Closing And Connect—Key TakeawaysYou already have more content than you thinkYou don't need to start from scratch. Look at what you've already got — a case study, a project photo, a blog post. You can take one big piece of content and break it into smaller pieces for LinkedIn, your newsletter, and your website. It's like getting more meals from one big cook-up. Stop letting good work sit there unseen.You need to share your content in more than one placePutting something on your website and hoping people will find it doesn't work. You need to share it across different places — social media, email, your blog. Each place does a different job. LinkedIn helps new people find you. Your email list keeps people warm over time. Your blog shows them how you think and what you can do. Together, they bring people closer to hiring you.You should email your list at least once a monthMost designers — around 85% — don't send regular emails. That means if you do, you're already ahead of the crowd. People often take a year or more before they're ready to hire an architect. Sending a monthly email keeps you in their minds. Even if they don't read every word, they see your name and remember you're there. That matters a lot when they're finally ready to get started.—Subscribe on YouTube (for upcoming video episodes!) 📺Send a Voicemail to the show (we listen to every message!) 📢Connect with Annette Mashi on LinkedIn 🤝Visit Annette Mashi’s Website 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
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    39 m
  • What is Succession Planning & Why Does It Matter with Kevin Crawford | 120

    What is Succession Planning & Why Does It Matter with Kevin Crawford | 120
    Mar 26 2026
    Jon Clayton hosts Architecture Business Club with guest Kevin Crawford, an architecture practice leader with 20+ years’ experience who implemented a succession plan at Crawford Architecture via a transition to employee ownership. They define succession planning as future-proofing the business, protecting legacy, and ensuring continuity if the owner retires, can’t work, or dies, noting many practices delay it until it becomes urgent. Kevin shares how waiting until his father was around 70 created pressure and highlights why planning matters for owners, families, staff career paths, valuation, and avoiding rushed sales to the wrong buyer. They discuss that succession planning applies to all firms, including sole practitioners, and stress the need to take time away from day-to-day work, use structured planning (including ideas from the book “Traction”), clarify roles, communicate a shared vision, and maintain discipline.Today’s GuestKevin Crawford is an architecture practice leader with over 20 years of experience running and growing a practice, before putting a succession plan in place through a transition to employee ownership. Today, he’s the founder of Designing Success and co-founder of ASC and Pilotis, where he helps architecture practice leaders design better businesses — gaining more clarity, time and freedom, while strengthening the person behind the practice.—Episode Highlights00:00 Introduction00:46 Meet Kevin Crawford01:20 Why This Topic Now01:40 Defining Succession Planning02:15 Planning For Inevitability02:49 Family Firm Backstory03:58 New Ventures Plan From Day One04:33 Ostrich To Eagle Mindset05:18 Forced Change And Complexity05:39 Most Firms Delay This06:23 Reactive Industry Trap06:52 Hamster Wheel Workaholism07:27 Two Year Transition Journey08:03 Balancing Three Stakeholders08:29 Protecting The Legacy08:48 Choosing Employee Ownership09:36 Others Still Ignore It10:18 Why Succession Matters10:42 Time With Family Motivation12:34 Shared Vision And Culture Shift13:53 Risks Of Leaving It Late15:28 Is Succession Planning Relevant To Small Firms16:33 Buying Time To Plan20:25 Consequences Of Ignoring It22:36 Collaboration Over Competition24:24 Where To Start Today24:49 Frameworks And Reflection26:21 Discipline And Weekly Structure27:41 Key Takeaways29:26 Employee Ownership Realities30:31 Must Have Business Resource30:51 Project Management Game Changer32:02 Connect With Kevin—Key TakeawaysDon't put it off — start thinking about succession planning now.It's easy to say "I'll deal with it later," but Kevin learned the hard way that waiting too long makes everything harder. His dad was 70 before they started planning, and by then it was stressful for the whole family. Even if you're not ready to act right now, you should at least start thinking about what happens to your business when you're no longer running it.You need to make time to work on your business, not just in it.Kevin used to think working longer hours was the answer. He'd start at 4am and work until midnight. But that didn't help him plan for the future — it just kept him stuck on the hamster wheel. The real change came when he stepped away from the day-to-day and gave himself proper time to think. You need to block out time in your week to focus on the bigger picture, even if it's just a couple of hours on a Friday.Succession planning matters no matter how big or small your practice is.You might think this only applies to large firms, but Kevin says it's just as important for sole practitioners. If your business depends entirely on you, what happens if you can't work? Who looks after your projects and your clients? Having a plan in place protects you, your team, and the legacy you've built — whether you're a one-person studio or a team of twenty.—Subscribe on YouTube (for upcoming video episodes!) 📺Send a Voicemail to the show (we listen to every message!) 📢Connect with Kevin Crawford on LinkedIn 🤝Curious about podcasting? Click here to book a chat with Jon 🎧Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
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    34 m
  • Navigating Our 100+ Episodes: A Guide to Discovering Hidden Gems | 119

    Navigating Our 100+ Episodes: A Guide to Discovering Hidden Gems | 119
    Mar 12 2026

    Jon Clayton marks Architecture Business Club’s 100+ episodes (nearing 120) and explains how new listeners can quickly find relevant content using newly added episode categories on architecturebusinessclub.com. He lists key themes including business strategy and growth, marketing and lead generation, personal brand, sales and pricing, systems and automations, mindset and wellbeing, career journeys, content/PR/podcasting, industry events, community, and team collaboration. Spotlighting the Business Strategy and Growth category, he highlights the most downloaded episode. He also recommends a lesser-known “hidden gem”, and shares his personal favourite.

    —

    Episode Highlights

    00:00 Why This Episode Exists

    00:50 The Back Catalogue Problem

    01:41 New Website Categories

    02:03 All Episode Themes Overview

    02:58 Why Categorising Matters

    04:00 Business Strategy & Growth Episodes

    04:16 Most Popular Business Strategy & Growth Episode

    06:28 Hidden Gem in Business Strategy & Growth

    08:50 Personal Favourite Of Mine

    11:59 Wrap Up

    —

    Key Takeaways

    You can break big goals into smaller parts

    Instead of planning your whole year at once, divide it into 90-day chunks. This makes it easier to see where you're going and change direction if you need to. It's like planning a road trip in stages rather than trying to map out everything at once.

    You will make mistakes, and that's okay

    When you run a business, you'll mess things up sometimes. You might waste money or make poor choices. The important thing is to learn from what went wrong and move forward. Don't be too hard on yourself about it.

    You need to create urgency to get people to buy

    If your service is available all the time, people will think they can buy it later and they'll forget about it. You should use special launches or limited-time offers to give people a reason to act now instead of putting it off.

    —

    Subscribe on YouTube (for upcoming video episodes!) 📺

    Send a Voicemail to the show (we listen to every message!) 📢

    Curious about podcasting? Click here to book a chat with Jon 🎧

    Follow or Connect with Jon on LinkedIn 🤝

    —

    👇 And if you enjoyed this episode…

    Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
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    14 m
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