Apricot Lane Boutique - Part 3: Small Town Charm & Buffalo Cauliflower

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What makes a community the perfect place to launch a business? In this episode, Ashley from Apricot Lane Boutique shares her why, and it's something we continue to hear echoed throughout the town.

Having moved from Connecticut to Florida years ago, Ashley found herself drawn to Vero Beach for its unique ability to maintain a small-town atmosphere despite continuous growth. "No matter how big Vero Beach gets, it still has that hometown feel," she explains, referencing the perfect environment she's found for raising her family and building her boutique business.

The conversation weaves through Ashley's favorite local establishments– from the delicious Cuban Paella at The Wave to the irresistible buffalo cauliflower at American Icon Brewery. But the heart of the discussion centers on community support and what it means to shop local. As Ashley puts it, "We all have to support each other to keep our businesses open."

When asked about launching a retail store in the challenging post-COVID landscape, Ashley offers wisdom that transcends business: "Tell the people who are going to be on your side and support you, then wait until you've done it and tell everybody else." This strategic approach speaks volumes about her entrepreneurial mindset. Looking forward, she's excited about potential collaborations with other local businesses like Night Owl Coffee, strengthening the web of community connections that make Vero Beach special.

Are you ready to experience Vero Beach shopping? Stop by Apricot Lane and mention you heard Ashley on the podcast!

Presented by Killer Bee Marketing
Helping local businesses in Vero Beach connect with their neighbors.

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