Apricot Lane Boutique - Part 2: Breaking Out of Your Fashion Comfort Zone

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Step behind the racks and discover the fascinating world of boutique ownership through the eyes of Ashley, the passionate owner of Apricot Lane Boutique in Vero Beach. During this conversation, Ashley pulls back the curtain on juggling motherhood, caring for both a four-month-old baby and a 17-year-old daughter, while running a fashion boutique.

What makes this boutique special? Ashley's approach to creating a multi-generational shopping experience is to offer something for everyone: "a 17-year-old can walk in and find something, her mom in her 30s or 40s can find something, and then grandma can find something too." This vision stems from her own shopping experiences with her daughter, where they'd often have to compromise on which stores to visit. Ashley's determined to solve this common frustration by curating a diverse collection that spans generations.

During this episode, Ashley shares some information about her styling services that help customers break out of their fashion comfort zones, explaining how the right guidance can transform someone's wardrobe and confidence. Whether you're interested in retail management, fashion, or love learning about local businesses, this conversation offers a refreshing look at the passion and purpose behind one of Vero Beach's shopping destinations. Listen now to gain a new appreciation for the thought and care that goes into every piece of clothing you try on at your local boutique.

Presented by Killer Bee Marketing
Helping local businesses in Vero Beach connect with their neighbors.

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