Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.

In this session, Steve P. Young, Founder of App Masters, shares what’s working right now across hundreds of apps — including:

✅ 2026’s best-performing ad channels (Meta, TikTok, CTV & more)

✅ How to combine ASO + paid for explosive growth

✅ AI tools and automation that are changing mobile marketing

✅ The new rules for creative testing and user retention

Whether you’re an indie developer or running a large app studio, this episode will give you the exact strategies, frameworks, and case studies to scale your app downloads and revenue this year.

Learn More:

Join the App Founder’s Community:

https://appfounders.co/

Use Code: NEWYEAR26 to avail 26% off on annual plans

You can also watch this video here: ⁠⁠https://youtube.com/live/KlYqVGudZpM

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

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Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅

In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way for App Masters. If you’re struggling with your app, startup, or any business, this is for you.

You’ll see how:

✅ Every “failure” teaches you the next step.

✅ How I went from $0 side hustles to running a 30+ person global team.

✅ Why distribution (not features) was the ultimate game changer.

✅ The exact moment I quit my job and went all-in on App Masters.

Whether you’re an indie app founder, marketer, or dreamer trying to make it work, keep going. You’ll figure it out, too. 💪

You can also watch this video here: ⁠https://youtu.be/acJF7kqtx2Y

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

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Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.

A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his father, polyglot and YouTuber Steve Kaufmann, he built LingQ, a product-led app that teaches languages through real-world immersion.

Mark will share how a small, mission-driven team grew LingQ into one of the most recognized language apps without relying on massive ad budgets, just product innovation, community, and data-driven growth.

You will discover:

✅ The product-led growth strategy behind LingQ’s global success

✅ How to scale organically by focusing on community and retention

✅ Building for long-term engagement: what keeps users coming back daily

✅ Why founder-led storytelling still matters in 2026’s crowded app market

Learn More:

🌐 Explore LingQ: https://www.lingq.com

You can also watch this video here: ⁠https://youtube.com/live/NSyW0hxytrU

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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