Answer Engine Optimisation (AEO) - How to Optimise for Google AI Overviews

Search is changing fast. With AI overviews now appearing in the majority of Google results, the rules of visibility are being rewritten in real time. In this episode, Daniel Rowles explores what answer engine optimisation actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.

Drawing on real testing from Target Internet over the past year, this episode cuts through the noise around GEO, AEO, and SEO to focus on what genuinely works. The result is a practical framework for improving visibility both in traditional organic search and within AI-powered results, particularly Google's AI overviews. If you are worried about falling click-through rates, changing user behaviour, or how large language models decide what to reference, this episode provides clear, grounded guidance.

Rather than treating AI search as a black box to be cracked, Daniel reframes it as a probability system influenced by clarity, credibility, and consistency. The five techniques covered here are designed to future-proof your content strategy while still delivering value to real users today.

In This Episode

Why the industry cannot agree on GEO vs AEO, and why the distinction matters less than you think

What current data tells us about AI overviews, click-through rates, and changing search behaviour

How question-led content aligns with the way people now search using AI

Why inverted pyramid writing is suddenly more important than ever

How digital PR and brand mentions influence entity reputation in AI systems

The growing role of advocacy, reviews, and online sentiment in visibility

Why multimodal content is becoming a core ranking signal, not a nice-to-have

How schema markup removes ambiguity for search engines and large language models

Where to focus your effort while Google's AI results are still evolving rapidly

Key Takeaways

Answer engine optimisation overlaps heavily with traditional SEO, so doubling down on fundamentals is still smart

Clear, direct answers to specific questions improve your chances of being referenced by AI

Brand visibility is no longer just about links, but about being mentioned in the right contexts

Positive sentiment and third-party validation increasingly influence AI recommendations

Publishing content in multiple formats strengthens your overall search footprint

Structured data helps machines understand your content, and humans engage with it more easily

📥 Access the show notes, tools, and links at: https://targetinternet.com/resources/answer-engine-optimisation-aeo-how-to-optimise-for-google-ai-overviews