Watches are expensive, and that means they attract unsavoury people trying to make a sketchy buck out of you. Today, I’m not only going to teach you how to identify and avoid big financial pitfalls in both new and used watch purchasing, but how you can turn the tables and make it work for you. We’re even going to look at my top tips for beating the waitlist and getting what you want sooner.

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I have a theory. Many if not most watch brands’ best watches start and stop at the entry point. The cheapest watch. And I intend to prove it.

Featured watches:

Orient Bambino

Seiko 5 Sports SNXS SRPK89K1

Hamilton Khaki Field

Longines Conquest

Tudor 1926

Breitling Professional Endurance Pro 44

Cartier Tank Must Solarbeat

Panerai Radiomir Officine PAM01382

Omega Seamaster Diver 300M

Zenith Elite Classic

Glashütte Original Sixties

Rolex Oyster Perpetual

Jaeger-LeCoultre Reverso Tribute Monoface

F.P. Journe Chronometre Bleu

MB&F LM101

Prefer to watch on YouTube? You can here: https://youtu.be/3tXUxVziOaA

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It amazes me to think that despite mechanical timekeeping existing in one form or another since Robin Hood first discovered he had a thing for nylon, watchmakers to this day continue to find new ways to innovate. To prove it, I’m bringing you what I think are the most incredible feats of modern mechanical wizardry ever concocted, each more insane than the last. Long live the human imagination!

Featured watches:

Romain Gauthier Logical One

MB&F and Urwerk C3H5N3O9

Urwerk UR-120

F.P. Journe FFC

Hautlence The Sphere

Cartier Rotonde de Cartier Masse Mystérieuse

Vianney Halter Deep Space Tourbillon

HYT Hastroid

Harry Winston Opus 11

Van Cleef & Arpels Lady Arpels Heuers Florales

Prefer to watch on YouTube? You can here: https://youtu.be/KT9JjA4Kp0w

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We’ve had the best watches of 2025, and there were some crackers this year, but also some brands have had the gall to crack out a handful of steamers to contrast them with, too. Let’s take a look at 2025’s most abhorrent additions—and remember, sometimes it’s not just the watch that maketh the stank, but the aroma of what’s going on around it as well. Let me explain.

Featured watches:

Urban Jurgensen

TAG Heuer Carrera Astronomer

Omega Speedmaster Dark Side of the Moon

Omega x Swatch MoonSwatch Mission to Earthphase Beaver Moon

Tudor Black Bay Chrono David Beckham

Patek Philippe Cubitus

TAG Heuer Formula 1

Zenith GFJ

Oris ProPilot x Miss Piggy

Omega Planet Ocean

Hublot MP-17 Arsham Splash

Tudor 1926 Luna

Nivada Grenchen Aquamar

Omega Seamaster Railmaster

Hamilton American Classic Boulton Death Stranding 2

Prefer to watch on YouTube? You can here: https://youtu.be/p4l3mt9gOho

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It’s been another year and that means there’s been another year of watches. Which were the best in 2025? We’re about to find out, with perhaps a few surprises along the way.

Featured watches:

Seiko 5 Sports SRPL91 Gene Kranz

Hautlence Sphere Series 3

Christopher Ward Loco

Ulysse Nardin x Urwerk UR-Freak

Rolex Land-Dweller

Nomos Club Sport Neomatik Worldtimer

Breguet Classique Souscription 2025

Fears x Studio Underd0g The Mim0sa

Audemars Piguet Royal Oak RD5

Cartier Santos de Cartier Titanium

MB&F SP One

MB&F LM101 Evo

Krayon Anyday

Amida Digitrend Open Sapphire

Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds Pink Gold

Breguet Classique Phase de Lune 7235

Breguet Expérimentale 01

Kollokium Projekt 02

Blancpain Grand Double Sonnerie

Vacheron Constantin La Quête du Temps

Prefer to watch on YouTube? You can here: https://youtu.be/RCIrJ0GQGBc

Keep up-to-date with the latest at www.andrewmorganwatches.com

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Over the last few months, I’ve had a bit of a focus on not just the watches available on the market today, but what makes them popular or not, whether they bring good value or are just marketing puff. Today, I want to focus on all of that around Rolex specifically, because it’s basically impossible not to. Rolex is the big boy, it has been for a long time and probably will continue to be for a long time yet. There are a lot of thoughts about Rolex amongst the community, and today we’re going to address those thoughts to unveil what I think are some pretty inconvenient truths that go against the grain of the narrative. Buckle up, people. We’re going in.

Prefer to watch on YouTube? You can here: https://youtu.be/xPK7KF6fI20

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Like many people considering a big watch purchase, or perhaps those who’ve already made one, a close eye on the market reveals some unnerving insights into the sensibility—or otherwise—of buying a luxury watch. It’s been a tumultuous few years that appeared to be on the verge of stabilising, but just in the last few months, the market has taken a turn for the worse. Let’s have a look at why that is, what it means, and whether you should hold off on your next purchase or buy before it’s too late.

Prefer to watch on YouTube? You can here: https://youtu.be/gLW-r5iNDaI

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Someone looking into the watch market for the first time will be surprised just how much choice there is beyond the typical high-street brands. It’s such a minefield even Princess Diana wouldn’t go near it. So to help you navigate what’s good and what’s not, here are my red flag watches that I implore you to avoid, lest it cost you many, many unnecessary monies. And since I don’t want to be a negative Nancy, I’m going to tell you the ones I think you should get as well.

Prefer to watch on YouTube? You can here: https://youtu.be/RXLMAG_K-Wc

Keep up-to-date with the latest at www.andrewmorganwatches.com

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