In this episode of Andicanhelp Live, we dive into the growing risks and realities of shopping through social platforms like TikTok, Instagram, and Facebook. From fake brand accounts to shady checkout links, social commerce opens the door to a new wave of online scams targeting everyday buyers — and even creators.

I break down the most common red flags, share practical safety tips for shoppers, and offer advice for creators looking to build trust with their audiences. Whether you’re browsing TikTok Shop or running your own merch drop, this episode will help you shop smarter and protect your personal info.

Theme music by Abnoxix.

In this episode of Andicanhelp Live, host Andi Miles dives into one of the most important shifts in digital marketing today: the rise of discovery-driven commerce. As traditional search-based funnels crumble, platforms like TikTok, Instagram, Pinterest, and Flip are redefining how we find and buy products—often before we even realize we want them.

Andi unpacks how short-form content, platform-native shopping tools, and emotionally driven storytelling are replacing SEO and search intent as the dominant forces in online shopping. This episode explores what this shift means for brands, creators, and anyone trying to sell online—and offers clear strategies to thrive in this new scroll-first, search-later economy.

Whether you’re a marketer, creator, or business owner, this episode will challenge how you think about visibility, content, and conversion.

Episode theme music by Abnoxix.

In this week’s episode of Andicanhelp Live, I unpack why the traditional ecommerce funnel—the one you probably learned in a deck somewhere—is no longer the full picture. And how platforms like TikTok, Instagram, and YouTube are reshaping the buyer’s journey into something more chaotic… and more human.