Anarchy in Automotive Marketing

Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself. Share 0 Share 0 Tweet 0 Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Sell More Cars Podcast on Apple, Amazon, or Player.FM. Visit our Free Car Sales Training page for more videos, articles, and automotive marketing ideasFull podcast transcript:Terry Lancaster 0:11 Hey everybody Welcome to the How To Sell More Cars Podcast. I'm your host Terry Lancaster I got a couple of really special guests today I'm pretty excited about because they both been guests before mark the car guy was one of our very first guest five or six years ago when I first began that the what was then the Get Ya Some Radio Show. Cathy crews been a guest on there Mike has been around the car business forever one of the original social media guys Kathy wrote a book on using social media in a dealership and creating a culture around that. So we're gonna talk about that. We're gonna talk about social media. Mike's done a lot of work in the service department now last Mike about about building, building better relationships with service customers and maintaining that relationship to help grow the entire business. And I want to talk about their podcast, the first pencil podcast and are talking about building culture if didn't ship it, first and foremost, we're going to start with with the trick question Kathy. Guilty pleasure. I know y'all y'all are music people you're always having my music Give me your guilty pleasure that song that you that always get your head bobbing to get you turn it up the radio that you just don't want people to know aboutKathi Kruse 1:27 Josh i There's nothing I don't care if we people know. If they do, I wouldn't like it.Terry Lancaster 1:38 For that you wouldn't think most peopleKathi Kruse 1:48 I mean, it's gotta be punk, right?Terry Lancaster 1:50 I don't know. That's, that seems on brand.Kathi Kruse 1:53 But most people don't think that about me. Oh yeah. Let's say I say Sex Pistols probably. Yeah, Anarchy in the UK made Anarchy in theContinued Below Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To Sell More Cars at a Dealership Today Strategies we can put into action to sell more cars at a dealership right now - not how it was back in the good ol' days, not how it's gonna be in a few years unless we do this, that Read More Anarchy in Automotive Marketing Listen In on the HOW TO SELL MORE CARS podcast as Kathi Kruse and Mike TheCarGuy Correra talk about how in today's automotive marketing world, the only constant is change itself.Automotive Marketing Anarchy & Guilty PleasuresSubscribe to the How To Read More Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More