An Interview with Jon Krosnick on Survey Design, Public Opinion, and Scientific Rigor

In this episode of Total Survey Design, Dr. Azdren Coma and Dr. Seon Yup Lee interview Dr. Jon Krosnick, a leading expert on political behavior, survey methodology, and public opinion. Dr. Krosnick is a professor at Stanford University who has advised the U.S. Census Bureau, led national studies on voting behavior and climate change, and published extensively on how people form attitudes and make decisions.

Recorded at the historic St. Louis Union Station Hotel during the 2025 AAPOR conference, this conversation covers Dr. Krosnick’s career path, the role of mentorship, and his research on trust and measurement validity. The episode also addresses broader topics in academia, such as the pressures of publishing, the importance of constructive feedback, and the value of humility and replication in science.

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