American Eagle bets big on Sydney Sweeney & Brands were all-in on the Coldplay concert couple, but should they have been?

We explore American Eagle’s campaign with actor Sydney Sweeney, analyze brands’ reactions to a viral Coldplay concert couple and the potential risks involved, and dive into why toy brands are increasingly focused on winning over "kidults." Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [e-mail]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.