Amazon Business Placements Overview & Strategy

Ready to nail your Amazon Business Placements Overview & Strategy?

In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast.

Click play and learn the placements tweak most sellers ignore.

If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots.

We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those bids.

You'll see real numbers from live accounts, including conversion rates, average order value, and revenue per click.

No fluff, just data you can act today.

Here's what's inside:

• Quick refresher on core Amazon PPC metrics
• Step-by-step guide to testing business placement modifiers
• When a 100% boost is smart—and when it wrecks your ACoS
• How to tell if your brand attracts B2B shoppers (hint: check units per order)
• Live audit of keyword harvesting, negative targets, and bid strategy mistakes

By the end, you'll have an Amazon Business Placements Overview & Strategy that fits your own goals, whether you sell janitorial supplies, home-improvement gear, or niche bundles.

We also cover sponsored display options for B2B audiences, fresh from the console update.

🔔Subscribe for weekly deep dives on Amazon PPC strategy, bidding, and campaign structure. Drop your questions in the comments—let's fix your ads together.