Alumni Programs: Why Your Treatment Center Needs One & How Tech Can Make it Work with Ben Wilkins

Are you making the most of your treatment center’s alumni network? In this episode, guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Ben Wilkins, General Manager of Cared For (a division of Continuum Cloud), to reveal why alumni programs are no longer a “nice to have”—they’re essential for long-term recovery, growth, and community. Discover how technology, peer support, and smart engagement can transform outcomes for both patients and providers.

— Explore mental health and addiction treatment options: https://recovery.com/

— Learn more about Cared For: https://www.caredfor.com/

— Learn more about Continuum Cloud: https://continuumcloud.com/

— Connect with Ben on Linkedin: https://www.linkedin.com/in/bentwilkins/

In this episode, you’ll learn:

• Why alumni programs are now a must-have for treatment centers
• The difference between having an alumni program and doing it well
• How alumni engagement drives referrals, retention, and growth
• The pitfalls of relying solely on Facebook groups for alumni support
• The role of dedicated alumni coordinators and peer support
• How to measure outcomes and ROI for alumni programs
• The impact of technology and apps on post-treatment engagement
• Real-world examples of top-performing alumni programs
• How to create sustainable, meaningful touchpoints after discharge
• The future of alumni programming: AI, digital tools, and community

Timestamps / Shownotes:

00:00 – Introduction & guest welcome
01:05 – Why alumni programs are essential in 2025
03:20 – The competitive advantage and common pitfalls
05:30 – Alumni as an “army of marketers” and referral drivers
08:00 – Personal stories: the impact of post-treatment silence
10:30 – Alumni programs as a marketing and outcomes tool
13:00 – What great alumni programs look like (and common mistakes)
16:00 – The limits of Facebook groups and the need for real engagement
18:30 – Technology’s role: apps, automation, and maintaining connection
22:00 – Measuring ROI: outcomes, referrals, and value-based care
25:00 – How to engage alumni before, during, and after treatment
28:00 – Building sustainable touchpoints and care journeys
30:00 – The future: AI, peer support, and evolving alumni engagement
32:00 – Final thoughts and takeaways