In this bonus Alumless Takes episode, Ryan speaks with Kelly Holdcraft, the Executive Director of Alumni Success at William & Mary.

They discuss the evolution of alumni engagement into a two-way investment in alumni success, strategies for engaging young alumni and students, and the importance of customer journey mapping in understanding alumni experiences. Kelly shares insights on validating alumni needs through surveys and the significance of incremental improvements in alumni relations. The conversation concludes with recommendations for resources that promote community engagement and data-driven strategies in alumni relations.

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Visit cmac.me for details and to learn more about our firm.

Thank you to our presenting sponsors for making Alumless possible:

Protopia makes providing scalable volunteer engagement solutions simple. Their AI platform enables all of your alumni to support students and fellow graduates with advice and networking. Connect with their team by visiting protopia.co/alumless

AlumnIQ is the only all-in-one alumni engagement platform built exclusively for higher education. Connect with them to learn more about how they help institutions manage everyday events and email outreach, to online giving, directories, membership management, and seamless integrations.

Givezy is a simple-to-use platform that streamlines and scales multi-year giving and one-time gifts at every level to accelerate your fundraising team and improve the donor experience. Learn more at givzey.com

Apologies for the late posting of this episode! We had some technical difficulties but are glad to finally get this out to you all.

What happens when a university shifts from a decentralized to a centralized model of alumni engagement?

In this episode of Alumless, Ryan and Chris sit down with Elizabeth Bass, Associate Vice President for Alumni Relations at Virginia Commonwealth University (VCU), to explore the shifting alignments impacting college and school engagement. Elizabeth shares the catalysts behind the change, the challenges of building trust, and the strategies she’s used to reassure unit leaders while strengthening collaboration. From staffing models to new technologies and the challenge of delivering metrics and setting goals, Elizabeth provides a candid look at how VCU is reimagining engagement across colleges and units.

She also reflects on what’s worked, what’s surprised her, and where she sees alumni engagement headed in the next five years. Plus, don’t miss the Friday Cheers segment on the podcast edition as the hosts and Elizabeth share what they’re celebrating this week.

Thanks to our presenting sponsors, Protopia, AlumniQ, and Givzey, for supporting Alumless.

In this bonus Alumless Takes episode, Ryan interviews Jillian Cole, the Chief of Staff of University Advancement at Colgate University. They discuss Jill's career journey, the importance of alumni engagement, and the recent merger of alumni engagement and annual giving at Colgate. Jill shares insights on successful events, the excitement surrounding leadership changes, and her recommendations for personal development and productivity.