Alumless Takes on End of Year Giving with Ashley Watts

For this week's episode of Alumless Takes, Ryan is joined by Ashley Watts, the Director of Annual Giving at Georgia State University, who shares insights from the busy end-of-year giving season. She discusses the lessons learned from video appeals, the importance of intentional messaging, and the role of data in enhancing fundraising strategies. Ashley emphasizes the need for collaboration and adding value to colleagues across campus, while also recommending resources for professional growth.